Talking "Sweaty & Boring" businesses like laundromats, car washes, and vending machines with Codie Sanchez

I did an interesting interview this week with Codie Sanchez who has been a journalist, institutional investor for Goldman Sachs, Cofounder of Unconventional Acquisitions, and Founder at Contrarian Thinking.

She specializes in “sweaty & boring” small businesses like:
➤ Laundromats
➤ Car washes
➤ Drink/food vending machines
➤ Ice vending machines

…basically stuff that requires 1 or zero employees.

She's also quickly built a huge newsletter and large social media following which we’re going to dissect and see how she built.

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Watch the Codie Sanchez interview ⬇

Listen to the Codie Sanchez interview 🎤

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What is an “Un-Sexy Sweaty Business?”

• Your hook is “Un-Sexy Businesses.” Explain?
• Boring biz’s to newsletters – there’s a niche for everyone.

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Content Marketing + Social Media + Growing An Audience

• What are some key ways that you’ve grown your audience?
• Social Media Platforms: Where are you seeing action?
  • Instagram – Time spent. Pros/Cons of the platform. 50k followers.
  • Twitter – Time spent. Pros/Cons of the platform. 81k followers
  • TikTok – Time spent. Pros/Cons of the platform. Also 81k followers
  • LinkedIn – Time spent. Pros/Cons of the platform. 21k followers
• Contrarian. Is that your hook? Is that how people know you?
• Contrarian thinking – 1st push to 10k subs then 100k 30 day breakdown

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How to Write Well, and Even Raise Money Through Email

• Persuasion lessons learned from CIA people
• journalist background (I started by writing 30 second police news updates, then long form)
• Favorite writing books?
• How to write when you’re ADD AF – cuz I am
• Writing to close investors – we did $150M in fundraising via email

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Lightning Round with Codie Sanchez:

• If you were brand new to business, what would you do?
• How would you grow a Twitter following?
• How would you start over today?

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Sincerely,
Neville Medhora

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​P.S. Jump inside our Member's Area to review and optimize all your marketing....55% off right now 😬

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