Talking "Sweaty & Boring" businesses like laundromats, car washes, and vending machines with Codie Sanchez

I did an interesting interview this week with Codie Sanchez who has been a journalist, institutional investor for Goldman Sachs, Cofounder of Unconventional Acquisitions, and Founder at Contrarian Thinking.

She specializes in “sweaty & boring” small businesses like:
➤ Laundromats
➤ Car washes
➤ Drink/food vending machines
➤ Ice vending machines

…basically stuff that requires 1 or zero employees.

She's also quickly built a huge newsletter and large social media following which we’re going to dissect and see how she built.

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Watch the Codie Sanchez interview ⬇

Listen to the Codie Sanchez interview 🎤

What is an “Un-Sexy Sweaty Business?”

  • Your hook is “Un-Sexy Businesses.” Explain?
  • Boring biz’s to newsletters – there’s a niche for everyone.

Content Marketing + Social Media + Growing An Audience

  • What are some key ways that you’ve grown your audience?
  • Social Media Platforms: Where are you seeing action?
    • Instagram – Time spent. Pros/Cons of the platform. 50k followers.
    • Twitter – Time spent. Pros/Cons of the platform. 81k followers
    • TikTok – Time spent. Pros/Cons of the platform. Also 81k followers
    • LinkedIn – Time spent. Pros/Cons of the platform. 21k followers
  • Contrarian. Is that your hook? Is that how people know you?
  • Contrarian thinking – 1st push to 10k subs then 100k 30 day breakdown

How to Write Well, and Even Raise Money Through Email

  • Persuasion lessons learned from CIA people
  • journalist background (I started by writing 30 second police news updates, then long form)
  • Favorite writing books?
  • How to write when you’re ADD AF – cuz I am
  • Writing to close investors – we did $150M in fundraising via email

Lightning Round with Codie Sanchez:

  • If you were brand new to business, what would you do?
  • How would you grow a Twitter following?
  • How would you start over today?


Sincerely,
Neville Medhora


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