By Matt Southern, Senior News Writer

Monday, November 22, 2021

SEO

Google: Bolded Text Can Help Your SEO

Bolding important parts of text in a paragraph is more than a stylistic choice, it can actually help your SEO.

But be careful not to overdo it, or you'll lose out on any possible benefits it might have.

Google's John Mueller explains the impact of bold text on SEO during this past week's live Q&A session.

Google Launching November 2021 Broad Core Algorithm Update

To the surprise of many in the SEO industry, Google released a broad core algorithm update just as this year's busy shopping season begins.

Google's guidance is the same as it is for other core updates, but it couldn't have come at a more inconvenient time.

Learn what this could mean for your website, and what to do if your site was negatively impacted.

SEO Freelancing: 10 Things You Need To Know To Be Successful

Leveling up your freelance SEO game can help with making what you're worth, which will lead to a more successful career as a freelancer.

The idea of escaping your boss, and going into business for yourself, is heavily romanticized. However, many don’t realize the amount of work it takes to make a living at it.

Equip yourself with the right mindset with these ten realistic SEO freelancing tips.

9 Ways To Improve PPC Campaigns With Customer Information?

Customer information can make your paid search campaigns more personalized, engaging, and effective.

If you're struggling to come up with new content for PPC ads, or aren't sure how to target them, this article is for you.

SEJ VIP Contributor Tim Jensen goes over nine ways to incorporate customer information into your PPC advertising strategy.

What Is Always-On Marketing? Everything You Need To Know

In a world where customers expect to receive personalized service from brands 24/7, marketers have to be always on.

Polls show 75% of smartphone users expect immediate information when opening a new tab, and 51% say businesses should be contactable at any time, from any place.

The best way to meet customer expectations is with an always-on marketing strategy. Learn what that means in this article from SEJ Contributor Rachel Vandernick.

Content Marketing

How To Build Rapport With Editors And Get Guest Content Published

Building rapport with editors is necessary for getting your guest posts accepted by industry publications.

Editors are much more likely to accept content from someone they know, versus content sent in a cold email.

Learn how to build rapport with editors in this article from SEJ Contributor Breanna Alverson.

Social Media

YouTube Co-Founder Is Against Removing Dislikes

When YouTube announced it's removing dislike counts from all videos, both users and content creators were outspoken against the decision.

Now, even YouTube's co-founder is speaking out against this controversial move.

Learn why removing dislike counts may not be the positive change that YouTube claims it will be.

Twitter Cancels AMP

No stranger to cancel culture, Twitter may now be responsible for speeding up the demise of Google's Accelerated Mobile Pages (AMP).

By the end of this year, Twitter will send users directly to publisher's pages rather than the AMP versions.

Unlike YouTube's decision to remove dislikes, people are all for Twitter's decision to remove AMP.

Upcoming Events

November 23 • 3 p.m. ET
Using Google Trends to Optimize Your Content Strategy Timing [Live Q&A]
Topic: Content Marketing

December 1 • 2 p.m. ET
New Marketing Ideas, Strategies & Channels For 2022 [Webinar]
Topic: Digital Marketing • Sponsor: 1SEO

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SEJ Weekly – Google: Bolded Text Can Help Your SEO

SEO

Google: Bolded Text Can Help Your SEO

Google Launching November 2021 Broad Core Algorithm Update

SEO Freelancing: 10 Things You Need To Know To Be Successful

Popular Posts in the Last Week

Paid Search

9 Ways To Improve PPC Campaigns With Customer Information?

What Is Always-On Marketing? Everything You Need To Know

Content Marketing

How To Build Rapport With Editors And Get Guest Content Published

Social Media

YouTube Co-Founder Is Against Removing Dislikes

Twitter Cancels AMP

Upcoming Events

How did you like this email?

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