Between the Transactions: Adventures in Modern Engagement

Consumers are becoming wise to insincere tactics…future marketers will need to do more to avoid causing damage and to create real engagement

Over the past 2 years, engaging with customers became even more crucial… especially beyond point of sale. Staying in contact with your customers in a time where face-to-face interactions were limited certainly had its challenges. However, the companies who made it out strong (and continue to build meaningful connections with consumers) are those that evolved and modernized the customer experience.

A critical question that brands should ask themselves is: are your customer experiences centered around what the customer needs (simplicity, connection, enablement) or are they centered around what you need (data, sales, impressions)?

Learn how brands can increase overall loyalty by implementing key engagement strategies between the transactions like:

Simplicity: Reduce friction points to allow for more meaningful moments

Connection: Broaden partnerships into tangent industries to create unique experiences for customers

Enablement: Prioritize data collection as the foundation to customization

Kobie is a loyalty marketing company that designs, builds, optimizes and supports customer experiences for the world’s most successful brands.