'Exclusive is illusive': U.K. publishers launch plan to mitigate loss of traffic when sources aren't properly cited

In the absence of links to original sources, the significant impact on publishers’ traffic, and the associated revenues, are irrefutable. That’s the view of publishers in the U.K. who have come together via trade body the Association of Online Publishers (AOP) to back a standardized way to cite sources. Read more below.

• It revolves around an email process whereby those publishers who have registered for the protocol are able to contact other publishers who have not cited exclusive content they’ve produced so that links can be updated.
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• One attempt to bring more rigor and order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market, and a French firm that’s in both the SSP and DSP sides of the business. More in this Digiday+ Media Buying Briefing.
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• As TikTok makes itself more advertiser-friendly, with improved ad offerings and shopping capabilities, Dr. Squatch sees opportunity to grow that share of its budget.
• Ophir Lupu is responsible for the fact that you’re seeing and hearing more from esports figures, whether it’s as you’re watching a Hollywood blockbuster or listening to a podcast.