'We can do this for all of our sports': With Gameday Live, the Philadelphia Inquirer bets on live streaming video sports coverage

November 18, 2021

The Philadelphia Inquirer is hoping it can turn one of its important beats into a launchpad for a new crop of virtual event franchises. Three weeks into the 2021 NFL season, the Philadelphia Inquirer streamed its first installment of Gameday Live, a live video pre-game show designed to get viewers ready for that week’s Philadelphia Eagles game. About a month in, it already attracts thousands of viewers. Read more below.

The Inquirer's live pregame shows attract twice as many viewers as its other live programming.
In this week's Digiday+ Media Briefing, media reporter Sara Guaglione looks at the trend of publishers adopting a mid-week schedule for employees to be working in the office.
These days, Roblox no longer acts as the mediator for many of its in-platform brand activations. Instead, brands have started to work directly with developers without ever interacting with Roblox itself.
As the social commerce arms race heats up, DTC wedding ring company Manly Bands is betting big on TikTok's shopping capabilities.
The Working Assembly was born out of Jolene Delisle's desire to get closer to brands, but also to focus on women- and minority-led ventures.
Salary transparency may be rare, but businesses like software firm Tandem want to be the exception.

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How God-is Rivera helped put Black Twitter in front of marketers

Monday, November 8, 2021

Twitter's God-is Rivera has been bolstering historically marginalized voices on the platform since 2018. But after 2020, work for her job reached a fever pitch. November 08, 2021 For many

How NASCAR is getting in on the race to develop a brand identity for the metaverse

Friday, October 8, 2021

The NASCAR, Subnation partnership will include activations in both pre-existing metaverse platforms and custom-built virtual spaces. October 08, 2021 The latest brand looking for a way into the

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Thursday, October 7, 2021

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Connected TV, measurement and more: Honest insights on the business of TV

Thursday, October 7, 2021

Digiday Business of TV Forum || Nov. 1, New York, NY ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facebook fights FTC's new privacy themes in revised antitrust case

Thursday, October 7, 2021

In the FTC's revised antitrust case against Facebook, it added new arguments that hint at its goal to align competition and privacy oversight. October 07, 2021 The Federal Trade Commission is