'We can do this for all of our sports': With Gameday Live, the Philadelphia Inquirer bets on live streaming video sports coverage

The Inquirer’s live pregame shows attract twice as many viewers as its other live programming.
November 18, 2021

The Philadelphia Inquirer is hoping it can turn one of its important beats into a launchpad for a new crop of virtual event franchises. ​​Three weeks into the 2021 NFL season, the Philadelphia Inquirer streamed its first installment of Gameday Live, a live video pre-game show designed to get viewers ready for that week’s Philadelphia Eagles game. About a month in, it already attracts thousands of viewers. Read more below.

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Ivy Liu
The Inquirer’s live pregame shows attract twice as many viewers as its other live programming.

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In this week’s Media Briefing, media reporter Sara Guaglione looks at the trend of publishers adopting a mid-week schedule for employees to be working in the office.

CTV, video and audio have become integral to multi-channel marketing strategies. Download this report to learn how brands and agencies are innovating within these channels. Sponsored by StackAdapt.

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These days, Roblox no longer acts as the mediator for many of its in-platform brand activations. Instead, brands have started to work directly with developers without ever interacting with Roblox itself.

Dynamic advertising is allowing marketers to break the cycle of redundant advertising by delivering ads that resonate with consumers, no PII required. Sponsored by Clinch.

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As the social commerce arms race heats up, DTC wedding ring company Manly Bands is betting big on TikTok’s shopping capabilities.

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With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly.

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The Working Assembly was born out of Jolene Delisle’s desire to get closer to brands, but also to focus on women- and minority-led ventures.

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Salary transparency may be rare, but businesses like software firm Tandem want to be the exception.

VMG’s DE&I Dashboard allows all employees to track the progress of the company’s DE&I projects, which will eventually include efforts related to the company’s office return.
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