How God-is Rivera helped put Black Twitter in front of marketers

Twitter’s God-is Rivera has been bolstering historically marginalized voices on the platform since 2018. But after 2020, work for her job reached a fever pitch.
November 08, 2021

For many marginalized voices, Twitter has been seen as a safe place, a level playing field wherein they could air grievances in 280 characters or less. Now, God-is Rivera — the platform’s global director of culture and community — is making it her job to bolster those voices, offering support and monetization, especially as the creator economy heats up. Read more below.

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Twitter’s God-is Rivera has been bolstering historically marginalized voices on the platform since 2018. But after 2020, work for her job reached a fever pitch.

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Most of the experts Digiday contacted for this report acknowledged that gaming platforms are currently best-equipped to help brands enter the metaverse.

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Companies using tracking software to monitor what their employees are up to has caught on as more of us are working remotely. But some describe the process as “invasive” and “gross.”

Buyers don’t travel from discovery to purchase in a straight line; they rely heavily on word-of-mouth referrals from peers and external industry websites.

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Adamski’s style of leadership is more extroverted and energetic, but he’s quick to salute Daryl Simm’s vision to grow OMG’s disparate elements into a major presence among its peers.

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From connecting hybrid and connected TV plans to framing the effectiveness of CTV ad pods, check out this list of tools any advertiser can use to quantify their on-screen campaigns.

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Paper employees began returning to the office in July, and in September all employees were required to work from the office three days per week.

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Publishers like Lonely Planet, Healthline Media, Atlas Obscura, TripSavvy, Culture Trip and Condé Nast Traveler are coming out with new editorial undertakings and products to serve readers looking to travel this holiday season.

A decade in, The Verge has stuck to its original editorial vision but recently has expanded into subscriptions, events and the TV screen.
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