By Matt Southern, Senior News Writer

Monday, November 29, 2021

SEO

What Is The Best Title Tag Length For SEO?

There's no limit when it comes to title tags on webpages. They can be as long or as short as you want them to be.

The idea that you're limited to a certain number of characters is just a myth.

SEJ's Roger Montti explains more in this week's top SEO story.

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

Creating separate articles to target different keywords is a great SEO strategy. Does that mean you can apply that thinking to local SEO?

No, not quite. There are much more effective local SEO strategies for targeting multiple locations.

SEJ's Managing Editor Miranda Miller explains more in this week's edition of Ask An SEO.

11 Ways to Build a Google Algorithm Update Resistant SEO Strategy

The best way to "recover" from a Google algorithm update is to prepare for it before it happens.

No one knows when a Google Search update is going to roll out, but you can minimize the damage with the right SEO strategy.

Maintain strong rankings through Google updates by incorporating these 11 tips.

PPC in 2022: The Biggest Trends You Need to Know

Google Ads App Updated With 3 New Features

A much-needed update rolled out to the Google Ads mobile app this week.

It doesn't have all the features of the desktop interface, but it's getting closer than it’s ever been.

Learn what's new in the Google Ads app and how you can create entire search campaigns while you're on the go.

Google Ads Insights Page Updated With 4 New Features

The Google Ads mobile app has even more catching up to do following a desktop update that adds a ton of new data for marketers.

You can use this data to tweak campaigns and drive more sales this holiday season.

Learn more about the data you'll find in the Google Ads Insights page in the coming weeks.

Content Marketing

Building A Keyword Strategy For Comparison Content

Comparison shopping is now a regular part of the online purchase process, which means you should be optimizing for it if you aren't already.

Google can tell when someone is searching for information about one product, or looking to compare multiple products.

You can target those searches with content that incorporates comparison keywords. Learn how to do it in this guide from SEJ VIP Contributor Dan Taylor.

How To Fix 21 Content Creation Mistakes That Impact ROI

Everyone wants to rank at the top of Google, but how valuable is that position if it doesn't lead to more conversions?

Writing content that ranks isn't always the same as writing content that converts.

However, it's possible to accomplish both by avoiding these 21 common errors that impact ROI.

Social Media

A Marketer’s Guide To NFTs And The Metaverse

A future-proof brand is one that's already thinking about NFTs, the metaverse, and web 3.0.

There are many new opportunities to take advantage of, and getting there first is going to be key to your success.

See who's already there and how to get started in this marketers guide from SEJ VIP Contributor Lisa Buyer.

LinkedIn: Gen Z Is Our Fastest Growing Audience

The generation leading the never-before-seen rise in job resignations is also LinkedIn's fastest-growing audience!

Despite what some may say, Gen Z employees are eager to work. They just want jobs that offer more stability.

LinkedIn is where they're headed to find their next position. Here's how marketers can engage and connect with this new generation of workers.

Upcoming Webinars

December 1
New Marketing Ideas, Strategies & Channels For 2022
Topic: Digital Marketing • Sponsor: 1SEO

December 8
SMS Marketing For Local Business: Trends You’ll Need In 2022
Topic: Digital Marketing • Sponsor: Podium

December 15
Landing Page SEO Best Practices & Tips For Success
Topic: SEO • Sponsor: Semrush

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SEJ Weekly: What Is The Best Title Tag Length For SEO?

SEO

What Is The Best Title Tag Length For SEO?

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

11 Ways to Build a Google Algorithm Update Resistant SEO Strategy

Popular Posts in the Last Week

Paid Search

Google Ads App Updated With 3 New Features

Google Ads Insights Page Updated With 4 New Features

Content Marketing

Building A Keyword Strategy For Comparison Content

How To Fix 21 Content Creation Mistakes That Impact ROI

Social Media

A Marketer’s Guide To NFTs And The Metaverse

LinkedIn: Gen Z Is Our Fastest Growing Audience

Upcoming Webinars

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