How to get more consumers to buy on social media

80% of Consumers Agree Brand Awareness Makes Them More Likely to Buy on Social

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?)

According to our data, 65% of participants have already made purchases directly through social media, marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Learn More →