How We Shopped + Google Core Update Takeaways 

            
Moz Top 10
Pro Snippet

"Season's Greetings to our community! We're seeing a banner year for Small Business Saturday, with record spending — including increased online spending, while Black Friday showed a downtrend in digital sales. Meanwhile, Google's core update came on like a blizzard and we've got the best early analysis for you here. Noticed the huge number of indented SERPs for your core terms? Moz's own Dr. Pete shows you how to track them."

- Miriam Ellis, Local Subject Matter Expert, Moz



The Beginner's Guide to Link Building



What We're Reading:
 
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We're Turning Off AMP Pages at Search Engine Land


Amid Google's AMP antitrust scandal and announcements, this is a timely traffic study.

How to Measure the Quality of Your SEO Traffic Using Google Analytics


Onboard new SEO team members with this excellent step-by-step guide to identifying your best traffic in GA.

Track Indented Results in STAT


Up to 40% of queries now generate indented SERPs, and Dr. Pete teaches you how to track and analyze this feature.

Google’s November 2021 Core Update Hit Fast and Hard; Here is What the Data Providers Saw


Barry Schwartz captures industry reactions to this big core update, and advises negatively impacted site owners to step back and strategize.

Google November 2021 Core Update: Winners, Losers & Analysis


Lily Ray runs early analysis on which sites gained and lost most ground following Google's latest update.

10 Questions to Ask Yourself as You Carve Your Path in the SEO Industry


Find your career niche with this thoughtful presentation from Christina LeVasseur.

8

American Express’ 12th Annual Small Business Saturday® Reaches an All-Time High with an Estimated $23.3 Billion in U.S. Consumer Reported Spending


Positive gains for SBS over 2020, plus good stats on the enthusiasm created by this marketing phenomenon.

9

GMB to GBP: 3 Invitations for Google to Alter Their Indifference towards SMBs


Miriam Ellis encourages Google to build a better world by treating valiant local business owners as a priority instead of an afterthought.

10

Apple Maps: The Road to Discovery (Part 1)


The wise will follow Mike Blumenthal's two-part journey through the emerging Apple Maps landscape.

 

 

Moz

 

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Older messages

Google Updates Ahead + GMB Becomes GBP 

Wednesday, November 10, 2021

Pro Snippet "It's a Google-y month! A spam update now + Page Experience coming soon. Meanwhile, local SEOs call Google out for relaunching GMB as GBP with SMB scare tactics, and publishers

Tech SEO insights + GMB lead winners 🏆

Wednesday, October 27, 2021

Pro Snippet "Frowning at Facebook, smiling at email marketing, and jumping up out of our chairs for Aira + Women in Tech SEO's big report...mixed emotions are part and parcel of the big SEO

Fill your smiling pumpkin bucket with SEO treats! 🎃

Thursday, October 14, 2021

Pro Snippet "Moz's True Competitor beta is a sweet new way to reveal your rivals, and you'll find further treats in Aleyda Solis' SEO flowcharts, plus a Q&A-style guide to holiday

Title Tag Victories + The Unfitness of 200+ Ranking Factors

Wednesday, September 29, 2021

Pro Snippet "Moz offers our heartfelt thanks to the Tribes, Nations, and Bands who consulted with us on the publication of our Statement of Land Acknowledgement and we invite our colleagues to

Check your title tag rewrites and categorize them by type!

Wednesday, September 15, 2021

Pro Snippet "The most positive thing in commerce right now is the responses to Climate Change, with tons of social sharing meeting brands' developing green policies. Your agency and clients

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