☕ Marketing Roundup - Weekly Marketing Strategies - Issue 5

My friends,

This is Week 5 of the weekly marketing roundup email.

A series where I share posts from our Marketers Utopia directly to your inbox so you can execute on the value inside.

This weeks content:

Copywriting Threads to Makes You a Better Storyteller

Wealth Wednesday Live Call

Roundup Breakdown

Writing a compelling story in Marketing

If you can tell a compelling story, you can shape the world. But most people think they don't have any stories worth telling. And that's because they've never learned how to spot them.

So here are 3 simple ways to find viral-worthy stories in small, everyday moments:

Before you can craft and tell great stories, you need to learn to spot them. And in his hit book Storyworthy, @matthewdicks explains three frameworks to build your story-spotting muscle:

• Homework for Life

• Crash and Burn

• First, Last, Best, Worst

Here's how to use them:

Framework #1: Homework for Life

Most people think stories have to be some incredible adventure, like the movies. But the truth is, you have story-worthy moments every day. You've just never stopped to capture them. And that's because you've never done Homework for Life.

Doing Homework for Life is simple. Every day, you take five minutes to reflect: If you had to tell a story from today - a five-minute story about something that took place over the course of the day, what would it be? And all you have to do is write one sentence about it.

Finding stories is a skill - and you need to practice it every day. And that's the beauty of Homework for Life. It's simple enough to do even on your busiest days. Two columns: date and story. Five minutes, one story, one sentence.

And once you start doing it, time slows down. You start to recognize story-worthy moments in the simplest things. You become appreciative of moments that for years you've overlooked. And you start to assemble a list of hours of future stories - all in five minutes per day.

Framework #2: Crash and Burn

The goal of Crash and Burn is to clear the ideas clogged up in your head and get them onto the page. @matthewdicks calls it "dreaming from the end of your pen." It's a simple five-minute stream of consciousness writing exercise with three rules:

Rule #1: You must not get attached to any one idea During your Crash and Burn session, new ideas are going to fly from every direction. Ideas you forgot about, never thought about, and everything in between. Lean into this - every time a new idea pops up, let it take over.

Rule #2: You must not judge any thought or idea that appears in your mind Every idea that pops into your head must make it onto the page. Give yourself permission to spill your guts on the page. Also - handwriting, grammar, punctuation, capitalization - forget about all of it.

Rule #3: You cannot allow the pen to stop moving. This is the most important rule. Whether you're freewriting or on a keyboard, you cannot stop. If you feel yourself slowing down, start listing items until they trigger a memory.

• Fruits • Colors • People • Numbers

Dicks recommends doing Crash and Burn every day for 15 minutes. The freewriting session lasts five minutes. And afterward, you spend 10 minutes reading it over, finding the story-worthy threads. The first time I did this, it blew my mind how many stories and ideas I found.

Framework #3:

First, Last, Best, Worst The third and final framework is my favorite. As you go about your life, you forget many of your story-worthy moments. They're like gaps in your memory, waiting to be filled. And First, Last, Best, Worst is built to fill in those gaps.

To do this exercise, make a grid with five columns along the top

• Prompt • First • Last • Best • Worst And under the prompt column, list any of the following prompts: • Pet • Job • Skill • Gift • Book • Travel • Trouble • Advice • Investment

For each prompt, find your first, last, best, and a worst moment or memory for each of them. This creates an ABSURD amount of raw material for storytelling. To reflect on what you wrote, look at each box in the grid to find anything worth keeping. Hint: look for repeat answers.

Aaaaand that's it! I've been practicing these three exercises for the last few weeks. And now I have TOO MANY stories to tell. Block some time today and get started: Here's each of them so you can remember: • Homework for Life • Crash and Burn • First, Last, Best, Worst

My friends! Every Wednesday I host a live call with all Utopians.

In the call they can ask me questions about their business. Our goal is to level up and collectively progress together.

To listen to my last call, click here.

If you're reading this, you are on here for a reason.

You're here because you, like many others on Utopia, desire to be bigger, be financially independent, and be able to build your dream.

But your fear is holding you back. Your fear of failing. Fear of missing out.

All this FOMO in the air will poison your mind.

You are throwing your cash in these investments at the peaks looking for your get-rich-quick scheme.

Instead, study what made that specific investment sky-rocket, know the patterns and see if you can ride the next wave.

In our Marketers Utopia:

👉 You'll have access to 4000+ marketing strategies,

👉 You will be able to mastermind with marketers around the world,

👉 You will have weekly calls with Wiz of Ecom and bi-weekly calls with 7.8.9 fig brand owners

It's Utopia for a reason.

Much love,

Wiz