Trevor McKendrick - Should I shut down the newsletter?

Good morning everybody. I have no links today but instead a question for you:

What should I do with this newsletter?

Some quick background:

This is the the 197th issue that I’ve written. I started in January 2018 and other than 1-2 misses I’ve published this newsletter every week since.

Today I’m just barely under 10,000 subscribers, w/ 41% of you opening my emails every week.

I like doing the newsletter but here’s the rub: it takes time, energy, and mental space, and I’m now running my own startup (that I still can’t even talk about with you all, which is frustrating)

I know that the value in keeping at this comes from doing it for a long time. It could potentially be a personal moat of sorts. In some ways it already is.

But right now it’s becoming tiresome putting in the time every Sunday to make this thing. You might even have noticed a slight drop in quality over the last few months.

So what should I do?

Keep toughing it out? Find something else to talk about that takes less time? Shut it down? Something else?

Hit reply or text me (626-244-4636) - would love to hear your thoughts.

Thanks 🙏

Trevor



Key phrases

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