🎓 Micro-influencers drive more sales (+ a surprise 🔥)

Key phrases

Older messages

🎓 High referral rewards = worse customers

Tuesday, December 7, 2021

Large referral rewards (eg Get $50 if you invite a friend) boost the referral rate (+750% in one experiment) but lower the average profitability of newly referred customers (-48%). ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Frame your product as the ‘gift’ in a bundle

Tuesday, November 30, 2021

Frame a product as the 'free gift' in a bundle instead of the main product (eg “Buy softener and get Ariel detergent [primary product] free”). Sales were up to 78% higher in a series of

🎓 Far is prestigious, near is mainstream

Tuesday, November 23, 2021

If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Say “Thank you” not “Sorry”

Tuesday, November 16, 2021

After a service failure, use appreciation (“Thank you for your patience”) instead of an apology (“Sorry to keep you waiting”) to improve satisfaction, repurchases, and word-of-mouth. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 The “Sold-out” effect

Tuesday, November 9, 2021

Display some sold-out options to increase quality perceptions of your products and increase sales (people said they were 22.7% more likely to buy in one experiment). Don't show too many or the

UK wages war on encryption

Tuesday, January 18, 2022

Also in today's edition: A US giant forays into India, Cambodia goes China-lite, a German multinational gets into trouble, and Indians get cryptoconned ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Harry's Newsletter #062 — A fresh start

Monday, January 17, 2022

Hey — Harry again. First up — Thank you for so many lovely messages about Copywriting Examples. Second up — I'm changing the newsletter format ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facebook groups are just Fools Gold for marketers 🤯

Monday, January 17, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

⚡ MC - People increasingly trust people over corporations

Monday, January 17, 2022

View in browser Welcome to today's edition! Let's get right to it. People increasingly trust people over corporations Consumers are increasingly trusting people over traditional corporations.

How to get more eyes on your Facebook posts...

Monday, January 17, 2022

You're halfway through January, Reader. How are your 2022 biz resolutions doing so far? Here are a couple of resources that might help you knock them out of the park. In today's edition: FB

🐂 Bullish on farmland, 7 figure portfolio, funds for SaaS founders, Republic upgrade, and a Web 3 power player

Monday, January 17, 2022

​ ​ ​ ​ Together With: ​ ​ Hi there, 👋 Happy long weekend (if you're reading this from the USA). We appreciate you stopping by. We hope you're not missing any packages that were supposed to be

Walmart NFTs, Amazon vs Visa, & Angry Shopify Developers

Monday, January 17, 2022

Soon you'll be able to buy things EVERYWHERE! Loving Shopifreaks? Leave a review. Follow me on Twitter and LinkedIn. Hi Reader I think every company in e-commerce had a seed round last week! In

Google: One Part Of Site Can Hurt Entire Site Quality [SEJ Weekly]

Monday, January 17, 2022

Trending SEO, PPC, content, and social media updates to start your week off right. By Matt Southern, Senior News Writer Monday, January 17, 2022 Google: One Part Of Site Can Hurt Entire Site Quality

Podcast Advertising: 5 Experts Reveal Their Secrets

Monday, January 17, 2022

Interested in podcast advertising? Learn from the experts about podcast advertising rates, networks, and statistics. HubSpot Marketing Blog Jan. 17, 2022 Podcaster sits in studio to record ad for

'Blue Monday': The pressure to be happy as a freelancer

Monday, January 17, 2022

It's OK to say you don't always love being self-employed! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌