Build a content matrix in 3 steps (w/ free template download)

The Content Marketer

Today, we're unpacking the concept of a content matrix (+ giving out a template to get started), explaining how to set up a paid marketing strategy, sharing cool examples of visual storytelling and more!



Content Matrix: The Key to Creating a Results-Focused Content Strategy (+ Free Template)

Content Matrix: The Key to Creating a Results-Focused Content Strategy (+ Free Template)

A content matrix has nothing to do with Keanu Reeves, though it can be a marketer’s superpower when used correctly. Learn how a content matrix can organize your content marketing strategy and keep your team laser-focused on success.

   
TIME TO READ:
4
MINUTES


Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)

Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)

Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

   TIME TO READ:
7
MINUTES


What Is Visual Storytelling? (With Examples + Infographic)

What Is Visual Storytelling? (With Examples + Infographic)

What is visual storytelling and how can your brand use visual media in your marketing? Learn from these visual examples.

   TIME TO READ:
11
MINUTES

 
Join Our Team: Remote Email Marketing Specialist

Join Our Team: Email Marketing Specialist

Work with clients in a variety of industries to devise, organize, implement and measure email marketing campaigns. Collaborate with peers on content marketing and email marketing strategies. Remote position.

 
The Ultimate Guide to Keyword Research in 2021

Check out what else we're reading:


Data & Marketing Association

All I Want for Christmas . . . is Less Email!


Brainlabs

Black Friday 2021: Why the First Ever Drop in Sales Doesn’t Tell the Whole Story


Search Engine Journal

Amazon Alexa SEO Tools Is Closing

                                                           

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PR vs. marketing? Find out why one needs the other to succeed

Tuesday, December 7, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're breaking down the differences between PR and marketing, sharing a few effective promotional strategies to boost

12 brand positioning statements that say it all

Tuesday, November 30, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're discussing brand positioning statements + sharing some of the best around, evaluating how long blog posts should

3 blog intros to inspire the opening to your next article

Tuesday, November 23, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're introducing the integral elements of a blog intro, thinking outside the box on Black Friday marketing, diving into

Banish writer's block: 13 blog topics you can use today

Tuesday, November 16, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're brainstorming blog topics, thinking ahead to Thanksgiving social media posting, considering the best ways to use

10 conversation-starting questions for your next podcast guest

Tuesday, November 9, 2021

Brafton.com: Creative Content Marketing Agency The Content Marketer Today, we're asking the big question: What to ask a podcast guest? We're also exploring 20 awesome blog post ideas for any

Jan 18: Achievable aims: NeoGames buys Aspire

Tuesday, January 18, 2022

NeoGames buys Aspire Global, 888 trading update, Truist sports-betting survey, Ontario tax objections, +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Resending: Facebook groups are just Fools Gold for marketers 🤯

Tuesday, January 18, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

🎓 When big discounts backfire

Tuesday, January 18, 2022

Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it's difficult to verify your product's quality before buying it. ‌ ‌ ‌ ‌ ‌

🌱 Chile’s Climate Constitution

Tuesday, January 18, 2022

Why are Chileans coming together to write a new constitution? Find out (and lots more) in today's edition Happy Tuesday… Congrats we made it through Blue Monday, supposedly the saddest day of the

TV licence fee frozen as future remains in doubt

Tuesday, January 18, 2022

.... and Amazon shelves ban on UK Visa credit cards View this email in your browser 18th January 2022 Bite-sized business news from the UK and beyond Good morning Congratulations on surviving Blue

UK wages war on encryption

Tuesday, January 18, 2022

Also in today's edition: A US giant forays into India, Cambodia goes China-lite, a German multinational gets into trouble, and Indians get cryptoconned ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Harry's Newsletter #062 — A fresh start

Monday, January 17, 2022

Hey — Harry again. First up — Thank you for so many lovely messages about Copywriting Examples. Second up — I'm changing the newsletter format ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facebook groups are just Fools Gold for marketers 🤯

Monday, January 17, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

⚡ MC - People increasingly trust people over corporations

Monday, January 17, 2022

View in browser Welcome to today's edition! Let's get right to it. People increasingly trust people over corporations Consumers are increasingly trusting people over traditional corporations.

How to get more eyes on your Facebook posts...

Monday, January 17, 2022

You're halfway through January, Reader. How are your 2022 biz resolutions doing so far? Here are a couple of resources that might help you knock them out of the park. In today's edition: FB