Don't like this tweet, How to write copy like Hemingway, How to pitch yourself to podcasts

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Welcome to Growth Currency⚡ #48 — your 12 Days of Christmas bundled into one email

A festive "ho ho ho!" to the 23 newest members of the Growth Currency⚡ newsletter community! Welcome Ari, Paul, Dan, Travis, Duane, Elwin, Andrew and Naveen—to name a few!

I appreciate you being here and giving me a few bytes in your inbox.

GROWTH INSIGHTS | Don't Like This Tweet.

What does a "Like" on Twitter really matter, anyway?

I stumbled upon a Twitter Space last week with the title along the lines of "Stop liking tweets—it doesn't help creators."

It nabbed my attention... So I hopped in and listened to the hosts plead their case.

The Case Against Likes

I'm a serial tweet "liker".

Subconsciously, I know merely liking someone's tweet isn't moving the needle. A like isn't really helping them out. Someone liking my tweet isn't really going to help me out.

My realization: liking a tweet is a mindless & lazy way to engage. And I do it ALL.THE.TIME.

The folks in this Twitter Space are onto something. Liking tweets has become a compulsion. The first thing I do when I get a notification is to hit 'like' on the tweet.

And I didn't realize how bad it was... until I made a conscious effort to NOT like a tweet for a day.

Try it. You'll see what I mean.

⚡ Dylan is Teaching Marketing to Creators 🚢 @growthcurrency I saw a Twitter Space titled: "Stop 'liking' tweets — it doesn't help creators." And as a serial 'liker'… it caught my attention. I'm gonna go a day without liking any tweets. Instead I'll… > reply to a tweet if my initial instinct is to ♥ it > or RT / quote RT December 9th 2021 3 Retweets 50 Likes

What does a like truly get you?

A tiny bump in the algorithm?

A bit of signal?

Sure... but what if we all left a comment or retweeted these tweets we're compulsively liking instead? How much more of an algorithmic boost or signal would that be for the person tweeting?

THAT—that right there ↑— is what the folks in this Space were getting at. They weren't being ungrateful bastards. Their point was to take an extra 5-10 seconds and leave a reply or quote RT instead of just a like.

Reply > Quote RT > RT > Like > nothing

After sending out that tweet above, I got a few replies. 🙈

Many agreed and were receptive, and others shared screenshots:

Trevor Longino @TrevorLongino @growthcurrency But.... pic.twitter.com/0xEgtroSwa ⚡ Dylan is Teaching Marketing to Creators 🚢 @growthcurrency I saw a Twitter Space titled: "Stop 'liking' tweets — it doesn't help creators." And as a serial 'liker'… it caught my attention. I'm gonna go a day without liking any tweets. Instead I'll… > reply to a tweet if my initial instinct is to ♥ it > or RT / quote RT December 9th 2021 0 Retweets 0 Likes

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Daniel Wallen @WebWallen @growthcurrency You'll never guess how I saw this. pic.twitter.com/6l8d49pRtb ⚡ Dylan is Teaching Marketing to Creators 🚢 @growthcurrency I saw a Twitter Space titled: "Stop 'liking' tweets — it doesn't help creators." And as a serial 'liker'… it caught my attention. I'm gonna go a day without liking any tweets. Instead I'll… > reply to a tweet if my initial instinct is to ♥ it > or RT / quote RT December 9th 2021 0 Retweets 0 Likes

My tweet about not liking tweets showed up in someone's feed BECAUSE it got likes. Joke's on me!...?

I still stand by the main sentiment: Likes are better than nothing, but not by much.

There's a strong chance the algorithm served my tweet due to the overall engagement.

Others offered up that likes are a kind way to respond to general/unhelpful replies like "Great post!" or "Thanks!"

I'll concede there's a gray area. Hence, the hybrid solution ↓↓

The Best (Hybrid) Solution

I'm done giving out my 💜's as a commodity.

Nobody wins, especially not me.

SOLUTION: Mike's suggestion below of a like + comment resonates. I'm going to make an effort to never leave only a like. Instead, I'll leave a reply + like. Or at minimum, just a reply. Never just a like.

Mike Lamb 🧭 @mikelambpdx @growthcurrency This is very interesting. What about a little twist: Like ❤️ + Comment 💬 I think giving a Like is helpful. So rather than not giving Like’s, add a Comment to every Like. I think this would help you and the creator. ⚡ Dylan is Teaching Marketing to Creators 🚢 @growthcurrency I saw a Twitter Space titled: "Stop 'liking' tweets — it doesn't help creators." And as a serial 'liker'… it caught my attention. I'm gonna go a day without liking any tweets. Instead I'll… > reply to a tweet if my initial instinct is to ♥ it > or RT / quote RT December 9th 2021 0 Retweets 0 Likes

What do you think?

Was this topic really worth all of this effort? I think so. Because instead of just liking tweets this week, I replied with intention instead of tapping hearts with compulsion.

And it felt good to properly engage again.

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YOUR GROWTH CURRENCY ⚡ THIS WEEK

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​Ernest Hemingway's writing style can help you write better and sell more by Cole Schafer

Write more effectively using these 5 tips inspired by Hemingway's writing style. Tip # 2 is my favorite.

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(Speaking of writing better....)​
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​Ship 30 for 30 January Cohort by Dickie Bush & Nicolas Cole

It was January 2021. I saw the little sailboat of Ship 30 For 30 becoming a cruise ship right before my very eyes:

Endless screenshots of "mini essays" were filling my Twitter feed with the hashtag #ship30for30. It was a rapidly growing, vibrant and supportive community of writers improving their skills and creating opportunities with every essay they'd write + publish.

And I wanted in.

I signed up in May 2021 and it changed my digital life.

Ship 30 For 30 is a cohort-based course teaching you the fundamentals of writing on the internet—but unlike other writing courses, you will put your learnings into practice by writing and publishing online every day for 30 days.

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Intros.ai helps you build meaningful connections in your community.

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​Zero To MVP with No-Code by Harsh Makadia

Want to learn about nocode from a pro? Harsh's guide covers everything you need to know to get started building nocode websites and apps. No coding knowledge needed!

What will you learn?

→ The essentials of no-code + low code tools and what they can be used for
→ Applying no-code + low-code tools for building products from scratch
→ List of resources that will help you in your no-code journey
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​How to Pitch yourself to Podcasts by Jay Acunzo

This thread is fire. Why? Jay even includes a template on exactly what you should write when pitching yourself (and your unique value!) to a podcast. Why listen to Jay? He runs a successful podcast called Unthinkable—and he recently sold his podcast 3 Shots to Castos.

Jay Acunzo @jayacunzo A founder emailed me asking what it takes to be a great podcast guest. He wants to book more appearances too. I'm fortunate to guest on a few shows per month, in addition to hosting @UnthinkableShow. I told him these 3 obvious but overlooked things (with pitch sample below) ⬇️ December 8th 2021 8 Retweets 82 Likes

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​How To Write A Newsletter by Josh Spector

Learn tips on everything from How To Pick A Newsletter Topic to How To Write Link Text in your newsletter.
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​The Art and Science Behind Mastering by Jake McNeill of Creator Rebel Society

"Your competition is not the entire market. It’s the 10-12% that don’t quit. That’s your real competition."

This is a compelling + motivational read about how simply sticking with something increases your odds for success over those that quit. It's obvious, yet profound.

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​Refind: the essence of the web, every morning in your inbox.​

I use Refind — for free — every day to find articles to curate for this newsletter. Thousands of busy people start their day with their personalized digest by Refind. Sign up for free and pick your favorite topics and thought leaders.

​Curate your inbox »​
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The end! Thanks for reading this week as always.

Next week will be a short and sweet edition for you. I'm going to run down the top resources from the past year of Growth Currency. It might be a top 10 list. It might be a Top 25—I haven't decided yet (It'll probably be somewhere in the middle ;)

Thanks for those who reached out with the well wishes for my daughter and her COVID test results. She wound up getting 2 tests and BOTH came back negative. Very grateful for that, and for those who sent kind messages :)

And in case you missed it, here are last week's most popular links:

#1: ​Scrintal — A new way to organize your thoughts, notes, and ideas.
​#2: ​​​​​My EXACT FORMULA for making $10k per month with 1 online course with Create By Krystal

Peace and platonic love,

Dylan

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