In the final issue of the 2021, I’ve decided to share a round up of the content Opt In Weekly readers found most engaging (in this case, engaging mostly means click-inspiring) this year.

Below, you’ll find links to the most popular issues (including the one that prompted the most direct replies), the most popular categories, the top 10 links we shared, and the most clicked link in each content category.

Top 5 Issues (Most Clicks)

1. Issue 43, Aug. 12
2. Issue 42, Aug. 5
3. Issue 37, July 1
4. Issue 40, July 22
5. Issue 41, July 29

Looks like we experienced some sort of hot streak in July and August?

🔗 10 Most Popular Links

1. How To Create Episodic Content
2. Choosing a Newsletter Revenue Model
3. Want More Newsletter Subscribers? Start Here
4. A (Scientific) Guide To Better Open Rates
5. The Twitter Hashtag Curation Method
6. The Place Of Content Is To Be A Part Of A Person’s Day-to-Day
7. Is Your Goal Clicks, Or Consumption?
8. How Transitioning To Daily Worked For Josh Spector
9. Are Your Open And Click Rates Above Or Below Average?
10. Master The Acronyms Of Deliverability

🔗 Top Link Per Category

Screen Share - Choosing a Newsletter Revenue Model

Newsletter Tips - Want More Newsletter Subscribers? Start Here

Curation - The Twitter Hashtag Curation Method

Marketing - How To Create Episodic Content

Writing - How To Master Conversational Copywriting

Publishing - The Impact Of Product Thinking On Publishing

Money Matters - Wait, Is Facebook Saying It Won’t Always Be Free?

Curated News - Shout Out To Some Recent Launches

Opt In Challenge - Master The Acronyms Of Deliverability

Top 5 Content Categories (Based On Total Clicks Of Links Per Category)

1. Newsletter Tips
2. Marketing
3. Screen Share
4. Money Matters
5. Opt In Challenge

Issue With The Most Direct Responses

For some reason, issue 57 (sent Dec. 2nd) prompted the most replies.

My guess is because I addressed what it feels like to hit send.

Find Your Own 2021 Newsletter Top Hits

Curated users can create similar year-in-review editions, or at least reference the data you need to do so, using the Summary Report. It’s under Statistics in the top menu. You’ll want to filter by “Past Year.”

I recorded this quick video last January to show you how it works. Here’s what you get in the Summary Report:

• Average open and click rates
• Your 5 most popular issues
• Your 5 most popular categories
• Your publication’s top 5 link sources
• Number of new subscribers
• Total links collected
• Top 10 overall links
• Top link per category

Nifty, right?

youtu.be  

Like this newsletter?

Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Until next year, happy newslettering,

Ashley Guttuso