SEJ Weekly: Major Google Algorithm Updates You Need To Know For 2022 Planning

SEJ Weekly
By Matt Southern, Senior News Writer
Monday, December 20, 2021
Major Google Algorithm Updates You Need To Know For 2022 Planning

SEO


Major Google Algorithm Updates You Need To Know For 2022 Planning


Google makes thousands of algorithm updates each year. 

The vast majority go unnoticed, but every so often one comes along that really rocks the SEO boat.

Here are five of the most impactful Google Search updates from 2021.

Are HTML Heading Tags (H2-H6) A Google Ranking Factor?


Can using specific keywords in H2 to H6 tagged headings help you rank for those terms?

The belief is that the keywords in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text.

Let’s take a look at the evidence and go over whether the use of these tags helps your content rank higher in Google.

Google Says No Penalty For Using Affiliate Links Without Markup


Google recommends marking up affiliate links with either the rel=”sponsored” or rel=”nofollow” attributes.

If websites neglect to use those tags, will they receive a penalty? 

Here's what Google's Search Advocate John Mueller says about using affiliate links without the recommended markup.
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Paid Search


Google Ads Allows Stock Photos For Image Extensions  


Google Ads is relaxing its policy on the use of stock photos in image extensions. Now, you’re no longer required to source your own visuals.

Here's more about this change, and other updates to image extensions, and how your business can benefit.

How To Think More Creatively About PPC


It’s easy to fall into a rut in PPC when sticking to proven tactics. Sometimes you need to do your own testing and try outside-the-box ideas. 

In this installment of AMA about PPC, SEJ VIP Contributor Navah Hopkins teaches you how to think more creatively when putting together strategies. 

Content Marketing

 

7 Unexpected Lessons That Changed The Way I Write


Taking writing courses can make you a good writer. But if you want to be great, you have to look for tips from unexpected sources.

Often, it isn’t lectures, conferences, and courses that have the most impact. It’s the unexpected things that help most.

Here are seven examples of this theory in action from SEJ's Content Marketing Manager Angie Nikoleychuk.

Social Media

 

7 Tips For More Engaging, Top Performing Instagram Carousel Posts


Instagram made it official this year that it’s no longer just a photo-sharing app.

That doesn’t mean Instagram isn’t for images anymore. It means you have to go above and beyond to make them stand out. 

SEJ VIP Contributor Brittany Berger shares seven tips for boosting the visibility of your photos with carousel posts.
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