Jell-O Is Making a Comeback – on Instagram

When you talk to people about Jell-O, associations vary. One friend thought of hospitals: Why do they feed sick people a bowlful of sugar? My mom asked if Jell-O was making a comeback, citing Costco’s premade Jell-O shots. A lot of people mentioned the 1950s. No one said “yum.”

Nonetheless, I informed my mother that yes, Jell-O is indeed making a comeback. Today, Solid Wiggles — a business with a decidedly millennial aesthetic operating out of Kit in Brooklyn and online through Goldbelly — creates Jell-O cakes that are often boozy and always beautiful, selling for $100ish a pop. Popular food artist Jen Monroe perfected little gelatin sky cubes for a recent Timberland event. Chef Laila Gohar made berry-filled molds for a fahncy luncheon in Milan. Lexie Park makes jelly creations in Los Angeles, and the Jellyologist sells Jell-O kits out of New Zealand, including this Xmas Table Stunner. So why, more than a half-century past its heyday, is the retro treat having a resurgence? Like too many things today, it has a lot to do with Instagram.

Capricorn season begins tomorrow — find out what that means for your weekly horoscope. What movie did Kim and Pete see? Feeling like a humbug this holiday season? Here are ten dark and scary Christmas movies. Speaking of which, watch a trauma surgeon break down every Home Alone injury. How an indie film studio became a fashion plate. And this accursed year is nearly over — here’s a look back in photos.

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