Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

 
 

Daily Dive

Dec.​ 23,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2021 — keep an eye on your inbox ahead of the new year.

Be sure to also catch up on our recent looks into how PepsiCo's in-house content studio preserves brand trust as demand soars and the role social influencers may play in brands' e-commerce strategies. Additionally, our Super Bowl tracker has returned to keep you up to date on all of the brand moves leading up to the big game.

We'll run a newsletter covering stories you might have missed on Monday, Jan. 3, and will return to business as usual on Tuesday, Jan. 4. We're excited for what's coming down the pike in 2022. In the meantime, have a safe and happy holiday, and as always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
Email
 

 
 

 

 

 

 
Read more news
 


 
 

 
 

From Our Library


 
 





 
View all resources
 
 

What We're Reading


 
 

 

 
Suggest a story we should read
 
 

Dive Into a Topic


 
 
 
 

 

Share Marketing Dive: Daily Dive with others and get rewarded.

 

You've referred 0 readers.

 
 

To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=60091a9be19a9279a2247d3d

 

Key phrases

Older messages

Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Wednesday, December 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm

Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Tuesday, December 21, 2021

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,

Dec. 20 - General Mills names new marketing leader | KFC previews fresh approach with hip-hop collab

Monday, December 20, 2021

KFC previews new marketing approach with year-long Jack Harlow partnership; Forever 21's metaverse venture lets Roblox users customize virtual fashion stores; Nike, Etsy's mobile apps were

Weekender: General Mills names chief brand and disruptive growth officer after sunsetting CMO role

Saturday, December 18, 2021

Signup | Forward Marketing Dive Weekender Dec.​ 18,​ 2021 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's

Dec. 17 - Tinder embraces quirks in first work from new AOR | Peloton pulls buzzy ad amid controversy

Friday, December 17, 2021

Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star; White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial; Saucony

Instagram 🤝 OnlyFans

Friday, January 21, 2022

Also in today's edition: Just one from a family, please; Wet blanket on ByteDance's party; Google bets big on crypto; Vaccine monopoly no more? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Kingdom of Tonga disaster updates, donations

Thursday, January 20, 2022

Weekender #17 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

☕ Marketing Roundup - Weekly Marketing Strategies - Issue 11

Thursday, January 20, 2022

My fellow marketers, We're onto Week 11 of the weekly marketing roundup email. A series where I share posts from our Marketers Utopia directly to your inbox so you can execute on the value inside.

Jan. 20 - Amazon plans first apparel store | André Leon Talley's legacy

Thursday, January 20, 2022

Amazon to open first physical clothing store; The story of Toys R Us' bankruptcy is still unfolding, and it still matters; 6 DTC trends to watch in 2022; Bonobos CEO exits after 5 years at the

💎 5 Tweet Tuesday 💎 - Shaan's top tweets of the week!

Thursday, January 20, 2022

The great rethink to bet on yourself ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Jan. 20 - M&M's new look spotlights inclusivity | Pepsi gathers Super Bowl Halftime Show all-stars

Thursday, January 20, 2022

Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer; Coca-Cola refreshes can designs to highlight flavor portfolio; As events again go virtual, marketing takeaways from a timely

🎮 Microsoft moves, fractional ownership of domains, what you can't measure, crypto report, & the next big thing...

Thursday, January 20, 2022

​ ​ ​ ​ Together With: ​ ​ Hi there, 👋 A journalist reports that a dairy farmer in Turkey has begun putting virtual reality headsets on his cows to see if the animals produce more milk when they

Improve your email deliverability, personalization strategies, and more

Thursday, January 20, 2022

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Breaking down European VC's bumper year

Thursday, January 20, 2022

Mapping US VC's wild ride in 2021; 1Password hits $6.8B valuation; TCV targets $5B+ growth fund; Lyra Health lands $235M Read online | Don't want to receive these emails? Manage your

5 resources to maximize your impact with social media

Thursday, January 20, 2022

Social data, social insights & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌