Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

 
 

Daily Dive

Dec.​ 23,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2021 — keep an eye on your inbox ahead of the new year.

Be sure to also catch up on our recent looks into how PepsiCo's in-house content studio preserves brand trust as demand soars and the role social influencers may play in brands' e-commerce strategies. Additionally, our Super Bowl tracker has returned to keep you up to date on all of the brand moves leading up to the big game.

We'll run a newsletter covering stories you might have missed on Monday, Jan. 3, and will return to business as usual on Tuesday, Jan. 4. We're excited for what's coming down the pike in 2022. In the meantime, have a safe and happy holiday, and as always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
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Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Wednesday, December 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm

Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Tuesday, December 21, 2021

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,

Dec. 20 - General Mills names new marketing leader | KFC previews fresh approach with hip-hop collab

Monday, December 20, 2021

KFC previews new marketing approach with year-long Jack Harlow partnership; Forever 21's metaverse venture lets Roblox users customize virtual fashion stores; Nike, Etsy's mobile apps were

Weekender: General Mills names chief brand and disruptive growth officer after sunsetting CMO role

Saturday, December 18, 2021

Signup | Forward Marketing Dive Weekender Dec.​ 18,​ 2021 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's

Dec. 17 - Tinder embraces quirks in first work from new AOR | Peloton pulls buzzy ad amid controversy

Friday, December 17, 2021

Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star; White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial; Saucony

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