SEJ's Best: 12 must-read articles of 2021

Search Engine Journal
Hi Newsletter,

As 2021 winds down, we’re celebrating with a countdown of 12 of the most popular, helpful expert articles on Search Engine Journal this year.

This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers.

Today, we're sharing articles from the back half of the list. Enjoy!
SEJ 12 Days of Content
#12: The New Google Business Profile: A Complete Guide for Local SEO

In this post, you’ll learn how to get the most from your Google Business Profile. It’s comprehensive, detailed, easy to follow, and SEJ readers loved it.

Thanks to Sherry Bonelli for contributing to Search Engine Journal and doing such a phenomenal job.
#11: How To Automate SEO Keyword Clustering By Search Intent With Python

Andreas Voniatis did a fantastic job explaining how to create keyword clusters by search intent using Python.

The images and screencaps make it easy to follow along, step by step, so even the most beginner Python user can follow along. Well done, Andreas!
#10: Get to Know Google Analytics 4: A Complete Guide

Google Analytics 4 is quite the change from the one we’re all used to, but Kayle Larkin created a fantastic guide, helpful for analytics newbies and pros looking to make the switch.

She even covered what the differences are and whether you should make the switch. Readers loved it, and so did we.

Great work Kayle, and thank you so much for all your contributions!
#9: 7 Things I Wish I’d Known Earlier In My SEO Career

Many lessons, as an SEO professional, you only learn with time and experience.

Steven van Vessum gives great insight that both beginners and veterans can relate to and use to further their SEO careers.

Congratulations Steven and thank you for sharing your expert views.
#8: A Guide to Optimizing for Google News, Top Stories, and Discover

Lily Ray‘s guide to new features in the SERPs and how to optimize content for them was a hit with our readers. It was packed with useful information and actionable insights for better ranking and visibility.

This was really great work, Lily. Thank you for doing such a phenomenal job with your contributions.
#7: Keyword Clusters: How to Level up Your SEO Content Strategy

Manick Bhan‘s article explained the concept of keyword clusters and how to use them to elevate SEO content strategies and gain an edge. 

Thank you, Manick, for the outstanding content you have contributed.
And that wraps up the back half of our list.


We'll be back on Monday to share six more must-read expert articles that can help set you up for success in 2022. 


Cheers,

The Search Engine Journal Team
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