Features vs. Benefits: A Crash Course on Proper Marketing Messaging

Discover how changing the language around features vs. benefits in marketing messaging can have a lasting impact on customers.

Older messages

26 Companies With Really Catchy Slogans & Brand Taglines

Tuesday, January 4, 2022

Uncover the catchiest slogans and taglines from some of the world's biggest brands, and find out what makes them so great. HubSpot Marketing Blog Jan. 4, 2022 Man stands in front of orange

How to Develop a Unique (& Memorable) Brand Identity in 2022

Monday, January 3, 2022

Having a strong brand is crucial when differentiating yourself from the competition. Learn what brand identity is and how to build one. HubSpot Marketing Blog Jan. 3, 2022 Business owner discusses

15 Marketing Job Titles + The Roles That Leaders Plan To Invest In Next Year

Thursday, December 30, 2021

Marketing departments have vastly changed over the years. Discover the roles marketers are investing in next year. HubSpot Marketing Blog Dec. 30, 2021 recruiter interviews candidate for marketing role

10 of the Coolest YouTube Banners We've Ever Seen

Wednesday, December 29, 2021

Discover some of the best YouTube banners around, as well as what makes them great and how you can make your own. HubSpot Marketing Blog Dec. 29, 2021 Designer creates YouTube banner for business

6 Types of Advertising Brands Are Investing In This Year

Monday, December 27, 2021

Ad spend in the US will surpass the $200 billion mark in 2022. Find out where marketers are investing their money next year. HubSpot Marketing Blog Dec. 27, 2021 Marketers discuss advertising strategy

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