hello.

Just a short update for you this week — to share a few essential pieces of content for 2022.

So you can knock this year out of the park...

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​How to Set Social Media Goals for 2022​
by Later

CONTENTS:

1. Consider Your Overall Marketing Objectives
2. Identify Key Metrics
3. Review Your Existing Performance
4. Set Realistic Goals
5. Measure Your Results
6. Report on Performance
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​9 Social Media Trends for 2022​
by Hootsuite

CONTENTS:

1. TikTok will become the most important social network for marketing (??!)
2. You will start spending big ad dollars on smaller networks
3. Shoppers will want expect to buy your products directly on social media
4. No one will want to talk to your brand on the phone
5. Long-form video is a bust, except on YouTube
6. You will outsource (at least some of) your engagement tactics to a Creator
7. You need to learn paid advertising (even if you don’t do ads yet)
8. You won’t post anything without a social listening strategy
9. Your VP will ask you to develop a social audio strategy
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​10 Things to Stop Doing on Social Media​
​by Plann

CONTENTS:

1. Ignoring social media video content
2. Not clearly defining your niche
3. Posting content that doesn’t serve your audience
4. Not using hooks in your content
5. Ignoring your analytics tab
6. Not using social media as a sales tool
7. Focusing too much on quantity over quality
8. Ignoring other creators in your niche
9. Not redirecting people to your website
10. Selling a product vs. a lifestyle
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Plus one more resource you may find useful when planning out your year:

​278 Social Media Holidays for Your 2022 Content Calendar [+Template] by Hubspot

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​Stay tuned...

Next Thursday is the start of a three-part series on marketing your business on LinkedIn.

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Stay fresh,
Robert

P.S. Did you know that there were 3.78 billion social media users worldwide in 2021? That's half the global population! 😳

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