Ahrefs - Ahrefs' Weekly Digest #67

Hey there,

Looking to get more out of our toolset? Kevin Indig, who works on organic growth at Shopify, has a few cool tips to share. Check out his Twitter thread here.

Now, onto our weekly scheduled programming…

✍️ New on our blog

Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense by Si Quan Ong

Search for “types of content marketing” on Google, and you’ll see options like blog posts, videos, podcasts, emails, etc. But here’s the thing: These are not “types of content marketing” but “types of content”!

“Content marketing” happens when content is distributed and grows your business. Many people get confused and think that content marketing equals content creation. But you can create plenty of content that no one reads or consumes. That’s not content marketing; it’s just a waste of time and resources.

So make sure you’re choosing the right type of content marketing for your business. You can do that by answering four questions:

What's right for your goal?
What's right for your niche?
What's right for your audience?
What's right for you?

6 Strategic Marketing Goals and How to Measure Them by Mateusz Makosiewicz

It’s a new year and a great time to set your marketing goals. You need to choose them carefully, though. Not all goals are good; some may even waste your time.

To help you, Mateusz has created a list of strategic goals worth considering in any marketing strategy:

Improve product satisfaction
Grow organic traffic
Generate leads
Establish thought leadership
Increase brand awareness
Increase revenue

8 Types of Marketing Campaigns (With Examples) by Mateusz Makosiewicz

Pair this with the previous article on marketing goals. Think carefully about what goals you want to achieve, then create a marketing campaign to hit them.

Here are some of the different marketing campaigns Mateusz has identified:

Product marketing campaign
Sales promotion campaign
Brand awareness campaign
SEO campaign
Email marketing campaign
Social media campaign
PR campaign
360 marketing campaign

📹 New on YouTube

Rapid-fire roundup: December 2021 by Rebekah Bek

A short and sweet product update for the month of December. You can now:

See charts and scores for Core Web Vitals in Site Audit.
Manage access for your projects (including allowing specific users to access your project, sharing your project with your whole organization, or making it private just for yourself).
Learn practical ways to use Ahrefs tools and reports to improve your SEO with our free “How to Use Ahrefs” course (this pairs well with Kevin’s tweet above).

If you prefer reading, check out the blog post version here.

📚 What we’re reading

A Business Intelligence Approach to Link Building [Article]

Cody West wants you to stop blindly investing in link building. Just because you need backlinks to increase organic traffic, it doesn’t mean the acquisition of links is economical for where you’re at as a business.

You need to utilize data to build various models and scenarios that inform your strategic and tactical decision-making. This is known as business intelligence and, in this post, Cody runs through his comprehensive process on how to apply the idea to link building.

Till next time. ;)

Cheers,
Si Quan
Content Marketing @ Ahrefs

P.S. We’re experimenting with adding more content to our newsletter. What do you think? What should we improve? What should we add? Let me know by replying to this email.

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Ahrefs - Ahrefs' Weekly Digest #67

✍️ New on our blog

📹 New on YouTube

📚 What we’re reading

Older messages

Ahrefs' Weekly Digest #66

Ahrefs' Weekly Digest #65

Ahrefs' Weekly Digest #64

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