Swipe Files - 📂 Red Bull Sends a Skydiver into Space

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In a stunt that may simply never be topped, Red Bull sent Austrian skydiver Felix Baumgartner on a 24-mile freefall — that is, from the edge of outer space.

Best of all: It was live streamed, attracting 8 million YouTube viewers as Baumgartner broke several records, including fastest freefall and highest jump.

He also broke the sound barrier during his jump, the first human to do so without a vehicle. 😳

This, ladies and gentleman, is how you build brand association.

You can't help associate Red Bull with "extreme" after a stunt like that.

What word do you want associated with your product?

—Corey

p.s. over the holidays I created a short course on How To Beat Your Friends At Poker just for fun. Would love for you to check it out!

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