Pro copywriting tips for high-performing ads

It’s not easy finding marketing writers who slap – that’s why many small-to-mid sized business professionals learn to do it themselves. 

Trendster Bobby is a professional direct response copywriter for Boston Beer Company. His job is to grab your attention and lead you to take action. So is mine (hello). 

The difference is, Bobby’s written for A-listers not named The Hustle, like Salesforce, DoorDash, and Dunkin’ Donuts. I’m jotting notes too. 

We dropped a piece on Bobby’s top 3 keys to captivating copywriting. Here’s the rundown: 

1. Be interesting or useful. Preferably both. While being specific enough to pique your target audience and weed out the flakers.
   
   
2. Forward-thinking formatting. Copy narratives are journeys that propel readers forward. Small touches like tasteful line breaks and bolding make all the difference for skimmers.
   
   
3. Dig into client psychology. Great copywriters always find and hit what matters most to the target audience. You just have to know where to look. 

That’s just the “what”. Read the Trends article for the “how”. 

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