Hey bootstrappers,

>> Time is on your side.

How do you choose which startup ideas are best?

The very thought could leave you paralyzed with indecision. 

You might draw up a list of pros and cons, but can you trust your judgment?

You might be surprised to learn that the average age of a successful founder is 45. 

Think a little deeper, however, and it makes sense:

The more work experience you have, the better you understand what works.

Rather than rushing to create a winner, take your time.

Work in different industries, build a few side projects, talk to people. 

This week’s founders, for example, all trod different paths before making it as entrepreneurs.

The lesson I took from this, and perhaps you will too, is:

Don’t rush, enjoy the journey, and success will be just a matter of time. 

I don’t know about you, but I think that’s pretty inspiring stuff. 

Until next week! 👋

After stints at Accenture and Wells Fargo, Todd Trimakas pursued various side gigs until a chance meeting with Macy’s turned him into an ecommerce software guru.

This Founder Built the Biggest Bridge Between Shopify and Amazon and Earns Half a Million Every Year for It

“I couldn’t do this business if I hadn’t sold on Amazon. I didn’t know how to code but I knew the business problem and generated revenue almost immediately. Also, I think it’s super dangerous to be a tech founder without knowing how to code.”

Laura Treganowan and Maggie Kyle worked in opposites: the former, a spin instructor and marketer, the latter, a metalsmith. But combining their talents made sweatproof jewelry a million-dollar success in gyms across the US.

How These Founders Navigated Falling Ceilings and Massive Drops in Income and Ended Up with Over a Million Dollars ARR

“When the pandemic hit, the world shut down. We lost all of our business. No one’s buying sweatproof jewelry for their studio that is now closed. We felt bad for ourselves for about 35 seconds, and then decided to push forward.”

Ben Sampson and Andy VandenBerg left their respective roles in product management and investment to build a measurable, impactful volunteering experience for corporate employees.

These Founders Have Helped 40,000 Employees Volunteer for Nonprofits That Make a Real Difference

“It was incredibly stressful for Andy and me to maintain almost two full-time jobs, getting pulled in different directions, until the point where we could finally take the leap. And knowing when to take that leap was so difficult. We wanted to make the conscious decision when it came to making the switch.”

 - Ben Sampson, WeHero

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