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Founder Weekly

Welcome to issue 521 of Founder Weekly. Let's get straight to the links this week.

General

Vices and Virtues in Web3
While the alluring concept of decentralized ownership is fueling waves of innovation across the internet, it is highly likely that the creation of Web3 will come with some unintended consequences. Just as earlier iterations of the internet resulted in double-edged societal influences, Web3 may have drawbacks along with positive advancements. However, Reid Hoffman argues, by incorporating lessons learned from past web eras, entrepreneurs and investors can still approach the field with excitement.

The Art of Becoming a Better Listener — Tactical Advice for the Startup Setting
When it comes to annual resolutions and personal development goals, listening usually isn’t very high up on the list. User research leader and author Ximena Vengoechea makes the case for why you should put more intention and effort into sharpening this skill, offering advice tailored to different levels and roles across the startup org chart.

The inside story of Facebook Marketplace
Facebook Marketplace is the world’s second-largest marketplace, in terms of monthly active users, behind only Amazon. In this post, learn what it took to make Facebook Marketplace work when so many local marketplaces (including Facebook’s previous attempts) have failed.

The Inside Story of iBeer, the Underdog Beer App That Made Millions
The work of a down-and-out magician, nothing was bigger during the App Store's first year of existence. But like so many overnight successes, iBeer got drunk on money and power and the last call arrived far too soon.

Marketing, Sales and PR

Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch announcement count, her advice will help you lay the foundation for a great startup brand.

Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the user journey. And it’s where most.

Scaling to $100 million: Ramping your cloud GTM engine
Ten lessons to formalize your sales and marketing transition from $10 million to $25 million in ARR.

A Look Inside Pinterest’s Creator Strategy
Pinterest’s Global Head of Content & Creators unpacks why they’re doubling down on creators.

How to Figure Out Your Competitor’s Growth Plan in About 60 Seconds
A nice little trick to figure out your competitor’s growth plan.

Money and Finance

State Of Venture 2021 Report
It was a record year for global & US venture funding, exits, unicorns, and more.

How I Sold My SaaS Side Project - Earning Me $65k
This video talks about selling a SaaS startup and side project, Vibecast and what the founder learned from the process. He talks about contracts, who could buy your side project, the sales process, the sales pitch, due diligence, the arrangement and handing it over.

How Will the 52% Correction in the Stock Market Impact the Startup Fundraising Market?
The public software sector is weathering the second deepest multiple contractions in the last decade. Only the 2016 reduction of 57% surpasses it. The question on every software founder’s mind today must be, how will this affect the private financing markets?

Startups of the Week

Casana
Casana is unlocking a new category in healthcare technologies that enable effortless, integrated and consistent in-home heart health monitoring. Casana’s first product, The Heart Seat is an IoT heart health toilet seat that captures clinically relevant measurements, including heart rate, blood pressure, blood oxygenation, and cardiac output.

Tribevest
Tribevest is a collaborative platform that enables friends and family to easily assemble, formalize, fund, and manage assets together.

Tips, Tools and Services

Zapier CEO’s Secret to Effective Remote Onboarding (500+ Employees!)
Learn how Zapier onboards their employees, manages Slack, organizes communication, and more.

Our Other Newsletters

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Founder Weekly - Founder Weekly - Issue 521

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