Exploding Topics - ET: February 1st 2022

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Hey,

Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

OTT Platform

Searches for “OTT Platform” are up 2400% in the last 24 months, so we decided to revisit this exploding topic.

“Over-the-top” means any streaming media that cuts out traditional TV and cable providers.

In the US, 82.4 million households stream an average of 100 hours of OTT content per month.

And the number of households plus the total hours spent watching OTT content have both increased by more than 20% since 2020.

What's next:
OTT Platforms are part of the Niche Netflixes meta trend.

Netflix, YouTube, Amazon Video, Hulu, and Disney+ account for 83% of total viewing time on streaming platforms.

But dozens of startups are now launching OTT streaming services to compete with the Netflixes of the world.

Which is the reason behind growing search interest in the term “OTT platform” specifically.

Upcoming players in this space include:

Shudder, the Netflix for horror movies (search interest is up 138% since 2017).

Britbox has thousands of episodes of popular and niche TV shows that premiered in the UK (searches are up 80x).

Crunchyroll is a video streaming service for anime (searches up 325%).

CuriosityStream is an on-demand streaming platform that focuses on documentaries and non-fiction shows (search interest is up 354%).

Topic #2

Supabase

Supabase is an open-source alternative to Firebase.

In other words, it provides a full programming backend including Postgres database, authentication and data APIs.

During its Alpha program, Supabase hosted over 3000 databases and gained 5.46k Github stars. That number has since grown to 26.3k stars in the last 12 months.

The startup graduated from the Y Combinator incubator in August 2020 and has raised $36.1M in total.

What's next:
Supabase is part of the open-source DevOps meta trend.

The DevOps market is expected to reach $12.85M by 2025 – a CAGR of 18.6%.

By 2023, open-source DevOps platforms and software will represent 9% of the entire DevOps market.

LaunchDarkly, Redis Labs and Fossa are other trending startups that offer open-source DevOps tools.

Topic #3

Murumuru

Murumuru butter is a natural moisturizer and hair product that’s extracted from murumuru palm tree seeds.

It’s claimed to have anti-aging, anti-inflammatory properties, and may also help with skin issues like eczema. Which is why it’s an increasingly popular skincare product ingredient.

Similar to coconut oil, the butter is sold as refined or unrefined, and can also be used for cooking.

What's next:
Murumuru butter is part of the “natural beauty products” meta trend.

The global murumuru butter market is currently valued at $1B and is expected to reach $3B by 2030.

But this is just part of wider demand growth for natural beauty products.

Multinational giant Unilever launched the eco-friendly Love Beauty and Planet beauty brand, which includes products containing murumuru butter.

And natural vegan skincare products brand Three Ships Beauty has seen searches increase 99X in the last 12 months.

Other trending natural beauty products include green tea masks, honey serum, aloe vera calming gel and body butter.

Topic #4

Z League

Z League is a gaming platform that organizes Call-of-Duty Warzone tournaments.

The platform has been used by more than 1M players to date.

Recently, the platform started organizing Fortnite tournaments as well. Z League currently offers 62 Fortnite tournaments.

To date, the startup has raised $17.23M in funding over two rounds.

What's next:
Z League is part of the skill-based matchmaking meta trend.

According to Apex Legends’ chief developer, a skill-based matchmaking system increases player retention, competition and play hours.

Many major game titles have implemented skill-based matchmaking systems in their multiplayer mode.

And evidence suggests that matchmaking more tightly on skill leads to greater gaming enjoyment and 4-6 times less quitting.

Which is why platforms that provide effective skill-based matchmaking services are gaining steam.

Other examples in this space include Toornament, Challengermode and CheckMateGaming.

“Exploding Topics Pro is extremely valuable to me as an investor.”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

Try Exploding Topics Pro

We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: February 1st 2022

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