Hi Reader,

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What if you could only have one meeting per day and it couldn't be longer than 30 minutes?

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Could you do it?

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We've set this as the new default at Forte Labs. When I told a friend about it (who works at a multi-national corp like I used to), he thought I was crazy. And proceeded to show me his calendar packed with about 5 meetings per day.

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This week, I did have exactly 5 meetings total, and 4 of them lasted < 30 minutes. I had more uninterrupted focus time than maybe ever before in my work life and got way more done (including writing 3 brand-new essays for you.)

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So, this is something I definitely want to keep up!

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Now, let's dive into this week's newsletter...

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✍️ Marketing & Copywriting

Julia Saxena 🚀🚢 @julia_saxena Not enough people name the processes, principles, frameworks, concepts, and strategies they're using. When you name them, you give your audience the language to talk about what you're doing. It will be easier for them to remember you! February 3rd 2022 0 Retweets 26 Likes

Someone who has done this well is Billy Broas with his Five Lightbulbs Framework. I recommend following his work if you want to craft messages that resonate with your audience.

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​Affiliates and referrals: How to spread the word about your course​

When it comes to marketing your course, you don’t have to pull all the weight alone. There are people out there who would be happy to promote your course for you.

Here's how to find and work with them to create a win-win situation.

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🤓 Online Courses

Julia Saxena 🚀🚢 @julia_saxena Thinking of building a course? Don't start with deciding WHAT you want to teach. Start with WHO you want to help and what CHANGE you can help them make in their life. February 2nd 2022 0 Retweets 10 Likes

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​Onboarding: What your students need to do and know before your first live session​

This is a critical part of your students' learning journey you shouldn't skip.

So, what are the must-haves when onboarding your students? And how do you make sure your students actually complete all steps?

You're about to find out.

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📈 Productivity

Meor Amer 🚢 @MeorAmer1 Learning and doing. pic.twitter.com/WDiWtaKfly February 3rd 2022 70 Retweets 413 Likes

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​How to reach your goals: Try the ICE framework​

There are a bazillion tactics and strategies you could try to get to your goal. Everywhere you look, you’re bombarded with advice.
I want to get you to the point where you can decisively move forward with a small selection of strategies that are feasible to implement and will make an impact...while blissfully ignoring everything else (for now).

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Wish you a fantastic weekend,

Julia

Your Copywriter & Online Course Specialist

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PS: I absolutely hate it when I can't find a resource or have to dig up how I did something in the past.

That's why I'm documenting the sh*t out of everything I'm doing as a Marketing Manager.

Call me a nerd, but SOPs are my love language 🤓

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PPS: Missed the last newsletter? I shared the 6-step process how the Forte Labs team planned for 2022, 8 marketing principles for course creators, and the problem with discounts (plus a superior alternative). Read it here.