Social Media Examiner - Goodbye profile videos...

Happy Hump Day, Reader! The road to Friday can be long and fraught with roadblocks; here are some things to make your journey easier.

This newsletter is brought to you by Social Media Marketing World.

In this edition: 

TikTok Introduced Instant Page Experiences
The native lightweight landing page is designed to streamline the customer journey; viewers can engage with all page elements without leaving the app.

YouTube Shorts, Shopping, and NFTs
In an open letter, YT CEO Susan Wojcicki shared details about the platform’s key priorities for serving creators, innovation, and protecting users in 2022. 

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Snapchat’s New Shopping Lens
Now users can swipe to browse through multiple products in one place, easily viewing details such as price, color, size, and more.

Updates to FB Profile Videos
Effective February 7, if you didn’t replace the video with a photo, the cover image of your video is your new profile picture. 

3 New Performance Advertising Products from Twitter
To help advertisers drive website traffic while maintaining user privacy, TW is launching Site Visit Optimization, Aggregated Measurement, and Events Manager.

IG Profile Banners
In addition to allowing everyone to schedule a Live video, IG rolled out the new badge so followers can see there’s a Live coming up and let them subscribe to receive reminders.

The LinkedIn Lite App
Based on numerous factors that include user feedback, LI will deactivate Lite on March 15, 2022. Those currently utilizing LI Lite will transition to the full version app or mobile web experience.

Pinterest AR Try On for Home Decor
People can virtually place furniture and other furnishings in their own setting, before the purchase. The experience is launching across 80k Shoppable Pins.

FB and IG Avatars Get an Update
New facial shapes, skins shades, assistive devices, and outfits are now available. In addition, 3D avatars are rolling out to FB, Messenger, IG Stories, and DMs. People in the United States, Canada, and Mexico can use avatars via stickers, feed posts, FB profile pictures, and more.