FEBRUARY 11, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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In this issue:

• Full Tilt: Pick the Right Type of Video ​
• Stan: Pop Culture Venting as Content Business​
• ​Refer this newsletter to another creator (and earn $TILT coin)​

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Educational video resources have proven to be versatile and reliable tools to engage audiences in most creators’ content strategies. But it can be difficult to discern how to pick the right types to gain attention and elicit reactions from your viewers. Let’s explore some options.

Tours: Give your audience a glimpse into your space to give them a grounded perspective of your content creation. You could take them to a museum exhibition, an exotic place you’re visiting, etc. Video tours are effective at educating and cultivating engagement.

Whiteboard animations: Most of us have attended physical classrooms where the teacher wrote the lessons on a board (chalk, white, or smart). Boards like those are a valuable teaching device. Whiteboard animated videos are born out of the same concept. Since the illustrations come to life in a single, continuous take, the format has proven ideal to tackle complex and detailed topics. This style lets learners see an entire process, which allows for better viewer retention. They also are ideal for quickly delivering a lot of information.

How-to: They are the bread-and-butter of video social media because it’s usually easier to see how to do something than to read how to do it. How-to videos also can be helpful in search engine optimization as users often look for help in how to complete a task or execute a project.

Motion graphics: This technique lets you use graphic elements (such as colors and shapes) in motion to convey your message clearly. It’s ideal for delivering information that’s normally difficult to understand and memorize – complex concepts, numerical data, word sequences, calculations, etc.

Character videos: Custom-designed animated characters bring a touch of familiarity and personality to your videos. Viewers can easily identify and attach to sympathetic characters and engaging storytelling. They can work well for easing viewers into a challenging topic as well as synthesizing and framing essential issues in a non-confrontational way.

For educational content of all kinds, it's hard to find a better medium than video. But making great educational videos starts with picking the best format and style for your audience and your content brand.

– Victor Blasco

​Read all about it and get a dozen examples, too.

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Entrepreneur: Jessie Woo

Tilt: Vents about pop culture (w/ comedic alter ego Cadouskha Jean-Francois)

Scene: Instagram (840K), YouTube (95.1K)

Snack Bite: Jessie’s YouTube series Triggered is her space to vent about pop culture.

Why We’re a Stan: Jessie built a strong audience first through her comedic talent and interesting takes on pop culture. That work has helped her launch a wider career in entertainment, but she continues to regularly publish content for her original audience.

​Read all about Jessie Woo and her business.

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Caught on … LinkedIn​

What's your current work environment?

• I go to an office. (22%)
• I work at home. (71%)
• I work part-time in my PJs. (4%)
• I gave up on work entirely. (2%)

(407 votes)

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• ​Saying No to NFTs? Try Practicing First (Content Inc.)
• ​Do Platforms Need Editorial Oversight? (This Old Marketing)
• ​8 Entrepreneurs Share the Most Impactful Pieces of Business Advice They’ve Received (Forbes)
• ​Signs of Small Business Recovery After Chaos Caused by Pandemic (Yahoo News)
• ​Form 1099-K Decoded for the Self-Employed (The Street)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Victor Blasco, Shameyka McCalman, and Don Borger.

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