Weekender: Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap
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Feb. 11 - Lay's Super Bowl return hints at creative roadmap | Amazon previews NFL's shift to streaming
Friday, February 11, 2022
Amazon previews NFL's shift to streaming with Super Bowl spot; 'We're back': Humor, optimism make a big return in Super Bowl LVI ads; NFL opens Snapchat playbook for Super Bowl Sunday;
Feb. 9 - IAB warns of "measurement blackout" | Zendaya, André 3000 star in Squarespace's Super Bowl ad
Wednesday, February 9, 2022
Super Bowl LVI: Tracking every ad; Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness; How media conglomerates are plotting the future of measurement and identity; WPP
Feb. 8 - Michelob Ultra promotes gender equity in sports | How media giants are plotting the future of measurement
Tuesday, February 8, 2022
How media conglomerates are plotting the future of measurement and identity; Miller spars with Bud Light over low calorie counts; Burger King puts creative, media accounts into review as RBI reshape
Feb. 7 - Pringles pops open new brand slogan | Innovid acquires TVSquared
Monday, February 7, 2022
Innovid acquires TVSquared in quest to realize cross-platform measurement; Cameo matures beyond celebrity videos with NFT membership; Snapchat's AR shopping upgrade points to social commerce future
Weekender: Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site
Saturday, February 5, 2022
Signup | Forward Marketing Dive Weekender Feb. 5, 2022 | A roundup of this week's most read stories Canva BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful
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