FEBRUARY 18, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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In this issue:

• Full Tilt: Advice from a Public Speaking Coach​
• Stan: Smiling Content Tilt ... Really!​
• ​Refer This Newsletter to Another Creator (and Earn $TILT Coin)​

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Glossophobia – the fear of public speaking – is said to be experienced one time or another by 75% of the population. Yet, a recent survey by Hinge Marketing found 67% of respondents identified speaking engagements as an impactful marketing technique – that’s more than any other tactic received.

Speaking also can be a direct revenue opportunity, such as an on-screen host of a Twitch stream or an in-person event speaker, for content entrepreneurs.

But formal public speaking doesn’t come naturally to every content creator. Jam Gamble understands its power – and why many shy away from opportunities that could make all the difference in their business. With nearly 41K followers on Instagram, the public speaking coach honed her skills on a public television show in Toronto. Six years ago, she launched her coaching business, coining the nickname #SlayeroftheMic.

Now, she shares her advice for creators to get over their fear and get on the stage.

Don’t strive for perfection: As it turns out, Jam didn’t need traditional public speaking training to shine; she just needed the freedom to address audiences in a way that felt comfortable and authentic to her.

“You have to be human. That is the criteria. You have to be a human with a voice who believes in what they have to say,” Jam says. “Stop overthinking and just start.”

As she says, “When I look back on my journey as a speaker, the first vlog out there, the first episode of my TV show, that is not who I am right now. I don’t sound like that right now. It’s a journey.”

Don’t listen to everyone: Your most important feedback comes from within, Jam says. But don’t just do it through a critical lens. Focus on what you liked best about your performance. For example, Jam counsels her students to write down five things they like about their voice. “And then, find the areas that you need to improve on,” she says.

Don’t guess: Trusting your gut doesn’t mean you don’t need to prepare. Jam says you should answer two questions: Who is your audience? What is your intention?

– Sarah Lindenfeld Hall

​Read on for all five of Jam’s public speaking don’ts.

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Entrepreneur: Benjamin Bennett

Tilt: Sitting and smiling

Scene: YouTube (347K)

Snack Bite: Benjamin thought the internet was lacking someone willing to sit in front of a camera and smile for hours on end.

​Why We’re a Stan: It’s a quirky content tilt that we didn’t know was needed, but Benjamin did. And he perfected the sit-and-smile videos before he expanded to walk-and-talk videos.

– Shameyka McCalman

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Caught on … Tilt Discord​

“COMMUNICATION is always a differentiator.” – Marc Angelos

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• ​Your Content Brand Is Critical. Here's Why. (Content Inc.)
• ​The Super Bowl Ad Winner Is... (This Old Marketing)
• ​The Latest Grants for Self-Employed (Small Business Trends)
• ​How To Make Mentorship Work in the Startup World (Inc.)
• ​Inflation Tipping Point Reached by Small Business Owners (Small Business Trends)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Sarah Lindenfeld Hall, Shameyka McCalman, and Don Borger.

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