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Feb. 18 - Walmart's ad biz hits $2B as automation grows | Kraft Heinz and Google team up

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Daily Dive

Feb.​ 18,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish a newsletter on Monday, Feb. 21, in recognition of Presidents Day.

As you head into the long weekend, find out how mobile advertisers will keep up as Google plans to end to cross-app tracking, and — if you haven't had a chance — dig into the lessons learned from this year's Super Bowl ads.

As always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
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Feb. 17 - Mtn Dew revives Puppy Monkey Baby | Walgreens expands retail media network offerings

Thursday, February 17, 2022

Walgreens bolsters retail media network with self-serve programmatic, clean room; Should more retailers be on Roblox?; How the producer economy is changing influencer marketing View online | Signup |

Feb. 16 - Google to rein in Android cross-app tracking | Michelob Ultra serves up '90s nostalgia

Wednesday, February 16, 2022

Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up; Guinness serves up comradery in new St. Patrick's Day ad; How the producer economy is changing influencer marketing; Super Bowl

Feb. 15 - Best and worst Super Bowl LVI ads | Trade Desk cuts out middlemen

Tuesday, February 15, 2022

Trade Desk cuts out middlemen like Google with direct access to premium ad inventory; Busch Light's new ad touts growing investment in female NASCAR drivers; By the numbers: Super Bowl LVI;

Special Report: Super Bowl LVI

Monday, February 14, 2022

Consumer habits rapidly evolved in H1 2020. Here's what could stick; Key marketing stats that define the 1st half of 2020; Some CPG brands face no easy way forward amid historic reckoning with race

Feb. 14 - Tracking every Super Bowl ad | Applebee's CMO on embracing the '80s, metaverse buzz

Monday, February 14, 2022

Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz; Kia puts 10K Robo Dog NFTs up for adoption; Chewy asks pet lovers on TikTok Live date with rescue animals; Campaign

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