Marketing Dive - Special Report: Super Bowl LVI
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Feb. 14 - Tracking every Super Bowl ad | Applebee's CMO on embracing the '80s, metaverse buzz
Monday, February 14, 2022
Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz; Kia puts 10K Robo Dog NFTs up for adoption; Chewy asks pet lovers on TikTok Live date with rescue animals; Campaign
Weekender: Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap
Saturday, February 12, 2022
Signup | Forward Marketing Dive Weekender Feb. 12, 2022 | A roundup of this week's most read stories BlueConic BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how
Feb. 11 - Lay's Super Bowl return hints at creative roadmap | Amazon previews NFL's shift to streaming
Friday, February 11, 2022
Amazon previews NFL's shift to streaming with Super Bowl spot; 'We're back': Humor, optimism make a big return in Super Bowl LVI ads; NFL opens Snapchat playbook for Super Bowl Sunday;
Feb. 9 - IAB warns of "measurement blackout" | Zendaya, André 3000 star in Squarespace's Super Bowl ad
Wednesday, February 9, 2022
Super Bowl LVI: Tracking every ad; Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness; How media conglomerates are plotting the future of measurement and identity; WPP
Feb. 8 - Michelob Ultra promotes gender equity in sports | How media giants are plotting the future of measurement
Tuesday, February 8, 2022
How media conglomerates are plotting the future of measurement and identity; Miller spars with Bud Light over low calorie counts; Burger King puts creative, media accounts into review as RBI reshape
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