D2C Pulse - A Lot On My Plate🍽️
👋 Hey! GlobalBees D2C Pulse is back with exciting new content on the direct-to-consumer (D2C) ecosystem in India - start-ups, funding, acquisitions, partnerships, and more. If you missed our previous editions, check them out here! Stick till the end of the newsletter, we come bearing goodies for ya! 🎁 What’s in the news?🤳Shopify for Creatopreneurs“Every entrepreneur wants to be a creator, and every creator wants to be an entrepreneur”. That’s why HYPD is enabling creators to monetize their fan base by turning their content into a multi-brand store. Yup, Shopify for Creatopreneurs. Essentially, affiliate marketing is getting a snazzy makeover👇 Given the valuation of the Indian influencer market (USD 75- 150 mn), HYPD has attracted USD 1.5mn investment from funds like Sauce VC, creators like Tanmay Bhat & Ranveer Allahbadia, and D2C founders of Bombay Shaving, Epigamia etc. 🚤 All aboard the boAt IPOboAt becomes India’s 1st D2C brand heading for a public listing, with its plans to raise INR 2000 cr. boAt started off with selling affordable accessories & earphones and in 9 years its product range expanded to include headphones, speakers, and smartwatches. Credit goes to its cult-like following, carefully built through celebrities collab and marketing. With boAt’s brand power and profitable operations, people can’t seem to wait to get their hands on its share allotment! Here’s a quick look at its financials and YoY growth%. Other prominent brands planning to get on the trading floor shortly from D2C space include Fabindia, Swiggy, and Delhivery. 💰Niches - a path to ultra-richesD2C brands tend to kick off their journey with a niche category, targeting a specific audience; once they achieve affinity amongst that audience, they begin to broaden their product portfolio to get bigger market share, while staying true to their brand ethos. Look at Mamaearth - started as an organic baby care brand and now offers products across the skincare category. Similarly, Oziva entered the skincare space and Wow entered the wellness space. Recently, Kapiva (ayurvedic brand) ventured into vegan women beauty food segment. PS: Our very own brand andMe is also expanding its portfolio to become a holistic women wellness and beauty care brand. More on this later. Stay tuned! ⏲️ Quickies
Brands that caught our eye!👨🎨 Food for thoughtArt stirs conversations - aiming to make dinner table and living room conversations more interesting joyous, The Plated Project is reimagining everyday objects (starting with plates as wall decor/dinner set). It is giving plates a twist of beautiful art, with each of its plates’ artwork having a message or a story behind it. The brand also donates meals to the needy from the proceeds of every plate it sells. Take a look👇 🧼Are we living in a bubble?Soap bars are proving to be more eco-friendly than shampoos. Face & body washes require less packaging and have fewer controversial ingredients like microbeads. Soap Spell is offering handcrafted cold-processed soap bars devoid of any chemicals. Its variants include shot of espresso, honey aloe, and lemon zest. Sounds scrumptious! Imma confused now- gulp or rub? Trend of the week: Sexual Wellness 👫While sex has remained a taboo for many Indians, there’s a growing awareness for sexual wellness and seeking help to solve sex problems among urban Indians. India's sexual wellness market is largely dominated by condoms which are projected to become a USD 180 mn market by 2022. Other product categories include self-pleasure devices, performance enhancers, etc. These new categories are still at a nascent stage and have yet to take up a significant market share. Here’s our list of prominent brands in this space: Reads & Recommendations
Goodies for D2C Pulse Readers 🎁Welcome to our Flex your Specs Referral Programme! 🕶️Refer D2C Pulse to at least 7 of your buddies and each of you will get Amazon's #1 Bestseller Computer Glasses to flex from Intellilens for FREE! We know your friends love your recommendations and would hop right into the wagon! That’s all for today! Stay tuned for more insights about the D2C start-ups in India. Liked this week’s issue? Share some love. Click the ❤️ below. If you liked this post from GlobalBees D2C Pulse, why not share it? |
Older messages
🍺It's Berlin, baby!
Sunday, February 20, 2022
Vegan condoms, Jägermeister streetwear, Metaverse marriage.
D2C gets darker 🌃
Sunday, February 20, 2022
Firstcry conglomerate, IoT socks, Murukku, cookie-less world!
🐼 Shifu To My Po!
Sunday, February 20, 2022
Serial Entrepreneurs, AR meets geo & Indian Games!
Hola Chicos 🏖️
Sunday, February 20, 2022
3D Food Printing, Coloured Wine & Snooty China
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