D2C Pulse - Bamboo-zled🎋
👋 Hey Goodmorning! GlobalBees D2C Pulse is back with exciting new content on the direct-to-consumer ecosystem in India. What’s in the news?Mamarath is a growth genie 🚀Mamaearth has acquired the 18-year-old salon and hair products brand BBlunt from Godrej Consumers for INR 134 cr. (approx). Under the terms of the deal, BBlunt’s hair styling products business will be managed by Mamaearth, while the salon business (with 19 country-wide salons) will operate as an independent entity.
We’ve got one more shocking update on new-age David acquiring a Goliath: Cult-fit has acquired a majority stake in Gold’s Gym India. Aquatein’s water is infused with macros and money 💰Sunil Shetty has joined Aquatein, maker of whey protein-infused water as an investor and brand ambassador. Aquatein, touted to be a fitness company claims that its product (water developed in EU labs) meets daily life nutrition needs, is keto-friendly, gluten-free, lactose-free.
Winning by playing clean 🏆Sublime Life, a curated clean beauty platform listing brands like Arata and BOHECO, secured INR 15 cr. in financing from Roots Ventures and others. Sublime Life is a clean beauty platform and a house of brands with strong plug-and-play capacity when it comes to product development, production, and supply chain.
Quickies ⏲️
Trivia Time 👩🏫
Brands that caught our eye!Anatomicals just wants to be loved 💕Britain’s cheekiest bath and body brand Anatomicals, now in India, is approaching skincare with a whimsical attitude. It manufactures the world’s funkiest toiletries with popping color packaging, witty slogans on labels. Contrary to the approach typically taken by skincare brands these days, Anatomicals does not boast its ingredients in a serious manner but with a wry frivolity. Spiffy or silly? Naso, an olfactory luxury 👃NASO is an artisanal perfumery brand with distilleries in North India. They use extracts from indigenous herbs and spices to design their perfumery. Natural Indian 'attar' is the base of all their essences with a blend of modern floral oils. Trend of the week: Bamboo Industry 🎋In the last few years, brands have started exploring ways to reduce their plastic waste and water consumption. Many have hopped on the bamboo train in this attempt: Bamboo grows really fast, needs less water, is durable, which makes it a good alternative material for apparel and house essentials. Here are a few Indian start-ups selling Bamboo towels, toothbrushes, furniture, etc. Reads & Recommendations
Trivia Time Answers 🙋♂️That’s all for today! If you missed our previous editions, check them out here. If you like what we are creating at D2C Pulse, show us some love, click on ❤️ below! Bye, Bye, Bye! If you liked this post from GlobalBees D2C Pulse, why not share it? |
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