The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday March 4th, 2022. Hope you like it :)
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Swipe:

Look at this clever little marketing outreach:

My buddy Steve Chou received this chocolate bar in the mil from Klaviyo (an email delivery company).

It says:
​"You fill my abandoned cart" 😂

I've done B2B direct mail campaigns involving chocolate and a "printed slide show" with several companies and had amazing results.

I really wonder how this campaign did for them! Reach out if you have an inside info :)

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Thought:

Would you rather own:​
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100% of a $10million company
-or-
1% of a $1billion company?

I have this Company Buyout Calculator that shows you what the end numbers from a sale would be.

If you owned 100% of a $10million company:

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If you owned 1% of a $1billion company:

....so it was a trick question: You'd come out with the same amount :)

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Uplifting:

Here's a "cool" iced coffee outdoor ad that visually sells with a cool image:

I've actually this brand before, and the top of the can comes with this little plastic "lip" that froths the coffee before you drink it:

It's just a little plastic piece, but it really makes a difference!

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Picture:

My brother is getting married this weekend, and Indian people have a lot of interesting pre-wedding ceremonies.

Since I'm the brother I had to wear this blinged-out turban thing 👳🏼‍♀️

The brother's both wearing them:

Then we did a "Haldi Ceremony" where you rub turmeric paste all over the bride and groom to symbolize prosperity:

I'm not personally a very religious person, but I do enjoy cultural rituals like this!

It's just a fun time and brings people together :)

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Interesting:

This is interesting:
Peloton has classes you can do on an airplane from your seat called “Classes In The Clouds.”

It includes “seated stretching” and “sleep meditation” and you can watch from the TV on your seat:

I saw these on a recent Delta flight and thought it was a clever way to advertise their brand!

I bet they did this for free for airlines just for the exposure.

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Drawing:

One of the top questions I get about email is:
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​Q: How often should I blast my email list with emails?

A: So long as you send 70% Good Content and 30% (or less) Sales Emails, you should be good!

I see industry-wide that emails take about 48 hours to churn through 98% of their opens, so that means sending emails at most every two days is best.

There are cases where you can send every single day like daily-digest newsletters, but for most business I would suggest at max 2-3 times a week.

If you're a more boring business like an insurance company, then limiting email to "only when necessary" is probably best.

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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