The trillion dollar question... ANSWERED! The Mount Rushmore of SEO, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
Subscribe to get this newsletter every week👇 Into the Twitterverse 🐦🌌
🔎 The PLG hunt
Growth Stories 🚀This week, we put the “PLG CRM” under a microscope and pressure test the hypothesis that the answer to the monetization struggles of PLG companies is a new CRM. Verdict - We call bullsh*t. Official transcripts of the trial, as reported from the courthouse 👇 Fundraising, Venture Capital and Exits 🤑
Apollo.io raises $110M as its crosses 16K paying users of its sales intelligence platform tcrn.ch/3hxz3lu by @ingridlunden
Launches, events, and releases
Nerding out on PLG 🤓📚This week we’re nerding out on the latest Twenty Minute VC podcast: Head of Revenue & Growth (Americas) at Stripe, Jeanne DeWitt Grosser in conversation with Harry Stebbings on all things Sales at Stripe and Dialpad (where she was CRO). Jeanne talks about her entry into Sales, the 101 of creating a playbook, hiring salespeople, onboarding, and more. Dive in 👇
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PLG CRM: Curing symptoms, not diseases 🦠
Tuesday, March 8, 2022
If you think a "PLG CRM" is going to solve monetization woes, do we have some bad news for you.
Waitlists have a shelf life, why doesn't Java collect itself? Water, water everywhere, and more...
Thursday, March 3, 2022
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
Analytics engineering with dbt Labs
Tuesday, March 1, 2022
How dbt Labs co-invented their ICP and built a $4B data analytics community
WTF are PLG CRMs, expanding your BottomLyne, Content 101, and more!
Thursday, February 24, 2022
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
Happier with Zapier
Tuesday, February 22, 2022
The product-led growth engine that powered Zapier's growth from $0-$140M ARR and a $5B valuation with just $1.4M raised
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