Keyword Clusters, Lawfirm Leads + A Big Map Packs 📍

            
Moz Top 10
Pro Snippet

"Three cheers for tenacious SEOs who are learning and experimenting as much as ever in changed circumstances; don't miss this edition's tutorial on SERPs telling us so much about keyword clustering, plus a very good case study on finding new leads for clients. Google is busy, too, rolling out a new local pack with a spacious map component and releasing a product review update. Keep learning with Moz as we ring out the old year and welcome the new!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Tao Digital Marketing's process will inspire you to pin down points in the customer journey worth investigating for increased lead potentials.
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Google December 2021 Product Review Update


Roger Montti explains why this sequel to the April update is causing some concern, coming in the busiest shopping season of the year.

Why There Are No VP SEO Jobs


Tom Critchlow opens the important topic of much-needed career advice for senior-level SEOs.

How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content


SERPs provide major clues to how to group keywords for vital and seamless optimization.

Ecom, Locom, or Informational: Google Tracks Locally and so Should You


Google's knowledge of searcher location makes them see through a local lens. Learn to track locally for all business models.

SURVEY: How Do Consumers Want To Contact A Business?


Phone support is your customers' #1 communication preference. Train your phone staff well.

Areej AbuAli on Twitter: Not all women are white women.


Women in Tech SEO's founder shares the steps she takes to diversify her community.

8

Google Rolling Out New Map and Local Interface in Search


The giant map pack has rolled out, and industry buzz about traffic changes may relate to it or could stem from an unconfirmed update.

9

Local Search Ranking Factors Interview with Darren Shaw


What do local SEO practitioners believe influences local rank these days? Watch and learn.

10

How to Get Help on the Google Business Profile Help Community (Forum)


Avoid the recent proliferation of forum flags that are causing your help request thread to get lost.

 

 

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How We Shopped + Google Core Update Takeaways 

Wednesday, December 1, 2021

Pro Snippet "Season's Greetings to our community! We're seeing a banner year for Small Business Saturday, with record spending — including increased online spending, while Black Friday

Google Updates Ahead + GMB Becomes GBP 

Wednesday, November 10, 2021

Pro Snippet "It's a Google-y month! A spam update now + Page Experience coming soon. Meanwhile, local SEOs call Google out for relaunching GMB as GBP with SMB scare tactics, and publishers

Tech SEO insights + GMB lead winners 🏆

Wednesday, October 27, 2021

Pro Snippet "Frowning at Facebook, smiling at email marketing, and jumping up out of our chairs for Aira + Women in Tech SEO's big report...mixed emotions are part and parcel of the big SEO

Fill your smiling pumpkin bucket with SEO treats! 🎃

Thursday, October 14, 2021

Pro Snippet "Moz's True Competitor beta is a sweet new way to reveal your rivals, and you'll find further treats in Aleyda Solis' SEO flowcharts, plus a Q&A-style guide to holiday

Title Tag Victories + The Unfitness of 200+ Ranking Factors

Wednesday, September 29, 2021

Pro Snippet "Moz offers our heartfelt thanks to the Tribes, Nations, and Bands who consulted with us on the publication of our Statement of Land Acknowledgement and we invite our colleagues to

Bitcoin’s quest to become the gold standard

Saturday, January 22, 2022

The year 2022 could be a defining year for cryptocurrencies, particularly bitcoin ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

SaaStr Annual 2022: Back in person in the Bay Area. Join 10,000 SaaS Professionals This September

Friday, January 21, 2022

Save $300 til Jan 31st. To view this email as a web page, click here saastr annual 2022 Hey SaaStr Community, We're back — SaaStr Annual 2022 will be this September 13, 14, 15 in the SF Bay Area.

Progress, humanism, agency: An intellectual core for the progress movement

Friday, January 21, 2022

Also: Meetup in SF, Feb 26; Five Questions with James Pethokoukis View original blog posts Roots of Progress Meetup in SF, Feb 26: Progress Studies + Effective Altruism There will be a Progress Studies

Update: Crypto Business podcast with Michael Stelzner

Friday, January 21, 2022

Hey, Reader! We've got some exciting news. Not only did we launch the Crypto Business podcast on Apple Podcasts, Google, Spotify, and Amazon Music—we did even one better. I realize so many of you

EdTech lessons used by Google and Dropbox

Friday, January 21, 2022

EdTech lessons used by Google and Dropbox By EdTech – we're talking growth mentality. Which is great when you're in it. Our copywriter (hi) knows that can be more elusive these days. And

Top ecommerce trends to watch in 2022.

Friday, January 21, 2022

Dive headfirst into expert tips and actionable advice for the year ahead. To view this email as a web page, click here BigCommerce Blog Newsletter Ecommerce changes fast — which is why we're

Jan. 21 - BH Cosmetics files Ch. 11 | Aerosoles acquired by American Exchange

Friday, January 21, 2022

BH Cosmetics files under Chapter 11; Aerosoles footwear brand to be acquired by American Exchange; André Leon Talley, 'always at the forefront of inclusion,' dies at 73; Hims & Hers to sell

Facebook organic marketing tips...

Friday, January 21, 2022

What does the perfect Friday look like to you, Reader? If it involves starting your day with a perfectly frothed latte and then crushing your goals—we can help with at least one of those things. In

Jan. 21 - Acura's racing anime series | Taco Bell crowdsources ad ideas on Twitter

Friday, January 21, 2022

Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad; Top trends that will shape media strategy in 2022; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive Daily

SoftBank maps out Latin America

Friday, January 21, 2022

Battery specialist powers up on $200M; 6sense hits $5B+ valuation; Plaid picks up ID verification startup; Handshake grabs $200M Read online | Don't want to receive these emails? Manage your