how's it going? ☘️

I'm going green today 'cos it's St. Patty's Day!
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So for the last couple weeks, we've been talking about short-form video platforms like TikTok and Instagram Reels.

Today, we look at YouTube Shorts.

What is it? Is it right for me? And how do I use it?

Let's find out 👇

the child of the video giant

YouTube has dominated the video content space for more than 15 years.

And then TikTok came along...

TikTok topped the charts in 2020 as the most downloaded app and surpassed YouTube in terms of average viewing time in the U.S. and U.K.

However...

YouTube still reigns supreme regarding the number of viewers and overall watch time.

People watch A BILLION of hours of video on YouTube EVERYDAY!

So while it was a little slow to release a short video platform, YouTube and YT Shorts are major channels for creators and artists.

facts about YouTube Shorts

• YT Shorts receive over 15 billion daily average views globally
• 70% of Shorts are longer than 15 seconds
• YT has a $100 million Shorts fund to entice creators
• creators are using Shorts to gain long-form YT subscribers

are Shorts right for you?

With so many short-form video platforms to choose from, which one is most likely to pay off for you?

There's many factors to consider and it could come down to your personal preference.

But, if you already have an establish YT channel and loyal subscribers than it 100% makes sense to utilize Shorts to expand your reach.

Get out there and shoot your shot.

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If you're interested...

👉 Here's a YT Shorts How-To from Hootsuite.

👉 And 7 tips to grow your channel from SocialPilot.

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Stay tuned next week where we dive into the pinnable 📌 world of Pinterest.
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Stay fresh,
Robert

P.S. Check out Desmond Dennis, who's KILLING IT on YouTube. Seriously... I laughed so hard at this.

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