hello there.

This is Facebook Marketing Part 2 or 3.

This issue is all about running a successful Facebook Group.

So let’s get into it ⚡️ shall we?

First of all...
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why should you start a facebook group? 🤔

You’re running a business and every moment is precious. And running a Facebook group is definitely a commitment.

So why would you want to spend your time maintaining the group, creating more content, and engaging with members there?

I'll give you three good reasons:​
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1. Build amazing relationships – If you set up your group right, you should attract the people who are interested in you or your niche. Your group members choose to be there, and some of them may be your biggest fans. This is a golden opportunity to build strong, long-lasting relationships with them.
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2. Increase your organic reach – Facebook Groups see more organic reach than Pages. Facebook also prioritizes content from groups in people’s feeds.​
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3. Facebook actively promotes them – Facebook promotes groups because they make the social network more social. If your group is keyworded well, active, and engaging, then Facebook will actually start asking people if they want to join.

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how to run a successful facebook group

• Make it “private visible” so only members can see the content – Facebook has three settings for Groups. With “private visible” your group still shows up in searches, but you can control who joins, and you can also ask questions up front to weed people out.
  • Public – anyone can see group content even if they aren’t a member
  • Private Visible – anyone can find the group but only members can see the content
  • Private Hidden – only members can find the group and see the content
• Brand it like your business – Your header image could have your company name and tagline on it. Link it to your business page too, and it’ll be displayed at the top.
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• Set good questions to join – You are allowed to ask up to three questions for when people request to join your group. Setting questions an excellent way to gain insight into your audience. It’s also a great way to keep the bots out.
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• Have a clear code of conduct – You can have up to 10 rules in a group. This is where you set the tone of the group, encourage members to act a certain way, and remind them not to be rude or spammy.
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• Use friendly welcome messages – Allow your new members to feel welcome and get oriented by using friendly, helpful messages.
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• Engage with people, but also let discussions happen without you – As the group admin, you are often responsible for creating content and starting conversations. But if you are always the first to answer people's questions, this will hinder natural discussions. Instead, let your members answer each other’s questions first. Wait a while before adding your own input.
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• Offer tons of value in your content – Don’t simply post more of the same content that appears on your business page. Create unique content that your audience values. Otherwise, they may not stick around long. And remember, you can always ask your group members what kinds of content they’d like to see. Here are a few ideas to get you started:
  • Q&A sessions
  • Exclusive tutorials
  • Livestreams
  • Coaching
  • Member-only discounts
  • Early access to new items
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but what about paid subscriber groups?!

Great question!

In 2018, Facebook introduced paid subscriber groups.

With paid groups, you can run something similar to a membership site and have monthly subscribers.

This is a game changer for many entrepreneurs and businesses.

Unlike your self-hosted membership site:

• you don’t need to pay for membership software
• your audience is probably already on Facebook
• and you retain control over all of the pricing, settings, approvals, analytics, and more

It's definitely nice to get paid for creating content for people who love what you do...

Just know that running a paid group takes a LOT of work and commitment.

You have to be able to provide EVEN MORE VALUE than what's out there for free.

But if you're into this idea, go ahead and...

👉 Learn more about setting up a subscriber group​

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Well, that's what's cookin' in the kitchen today.

Next Thursday we'll have Facebook Marketing Part 3 of 3...

Stay fresh,
Robert

P.S. Did you know? Facebook's largest group has 3.6 million members, and I bet you'll never guess what it is...

Math Formulas... that's right, it's called Math Formulas... 🤷‍♂️

And it's not all serious high-level math, either. It's filled with a bunch of those trick-question math memes, like this:
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Think you know the answer?

Hit reply and let me know.

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