what's good?

This week we are switch gears to take a look at one of the most popular visual search engines that is also a social network...

📌 Pinterest!

What is Pinterest and what can it do for your business?

Let's dive in.

what to know about Pinterest

You might be familiar with Pinterest as the place where people go to pin vacation ideas to the most photo-worthy destinations.

Or put together a board of their dream homes.

But Pinterest is so much more than that.

At the beginning of 2022, Pinterest was the 11th favorited social media platform, according to GWI and Hootsuite (shown here).
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• Pinterest has 431 million active monthly users, with 60% being women
• 82% of people use Pinterest on mobile
• 97% of the top searches on Pinterest are unbranded, meaning people are open to discovering new products and companies
• people use Pinterest in the early stages of a project or purchasing decision
• shopping engagement grew by 20% in 2021

why use Pinterest as part of your marketing strategy?

People turn to Pinterest to reach a new audience and grow their online presence.

You can also use it to drive traffic to your website or online store.

Or use it to convert leads by getting new email subscribers.

how to use Pinterest for your business

Pinterest is a highly visual platform, which means your content needs to be appealing.

Get on top of your Pinterest strategy with:

• vertical imagery with a 2:3 aspect ratio
• add text to images and CTA
• be SEO-minded in your descriptions
• incorporate your logo and branding in your pins
• make sure your links work
• be consistent in posting
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📣 Stay tuned the next few weeks as we go deeper into Pinterest marketing and how to create content that builds a following.

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Stay fresh,
Robert

P.S. check out Oh Joy on Pinterest to be inspired!​

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