👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Meme-led growth 🤠

“(The one) who controls the memes, controls the Universe” - some dude who makes rockets and EVs for a living

Meme-led growth is REAL! The hottest PLG companies of recent times have grown and thrived on memes - ClickUp, Zapier, Supabase… and Toplyne 😬

And inspiration can be found where one least expects it - here’s how LilNasX broke into a well-guarded music industry armed with nothing but talent and memes 💯

Gaurav @agarwal__gaurav

A 20-year-old college dropout used Twitter to get VIRAL The result? He ended up winning 6 GRAMMYS All he used memes for marketing his music Here is how he did it

March 15th 2022

930 Retweets4,028 Likes

• Net revenue retention (NRR) solves all known problems 💯

  Chetan Puttagunta @chetanp

  Software companies that have been built in a way that can grow 30%+ at scale while generating positive free cash flow continue to have the most optionality

  March 16th 2022

  20 Retweets177 Likes

• Preaching to the choir 🎶

  If you’re a dev tool, get your engineers to run your Twitter handle 🐦

  Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan

  Recently learned this startup used to have a community person running their Twitter, and it was going OK, but after letting one of their engineers take it over (eng being their target audience), it's been 📈📈📈 Lesson: Speak to your target audience in their own language

  Centered @centered_app

  We've all been there. Join the Centered Movement and let Noah help you stay focused. https://t.co/FukYVHmGGy

  March 23rd 2022

  45 Likes

🔎 The PLG hunt

• Two ex-Meta product leads are bringing slide decks back from the dead 🌱

  Meet Tome, a story-telling tool for work. Keith Peiris and Henri Liriani are building the modern story-telling tool that pulls the emphasis away from the minutiae of how such tools work and puts the spotlight back on weaving great stories.

  “The tool almost invites that sort of behavior — right when you open Google Slides or PowerPoint for the first time it looks like it’s a design tool. We wanted to build something that would be the opposite of that.” - Keith Peiris

  Henri Liriani @hliriani

  I'm excited to announce Tome: our take on the modern storytelling tool for work. Take a look at tome.app

  

  March 23rd 2022

  147 Retweets2,811 Likes

• Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment

Growth Stories 🚀

What can SaaS and PLG learn from Clash of Clans?

For this week’s growth story, we turn to mobile gaming and Supercell, and break down the product-led ethos at the core of their $5B (in lifetime revenue) offering: Clash of Clans.

Top of the Lyne

Clash of Clan's elixir and gold - Product Led Growth

The Hagenuk MT-2000. If those words mean anything to you, or better yet, sent a shiver down your spine, congratulations - you were witness to the dawn of an industry that is predicted to grow to a whopping $400 billion in the next five years - mobile gaming…

Read more

2 days ago · 3 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

• Welcome to the Unicorn club, Glia 🦄

  The AI-based customer service solutions tool raised $45M in Series D funding led by Insight Partners.

  Glia @GliaInc

  We are proud to announce that we have raised $45M in Series D funding, bringing our total funding to $152M and valuation over $1B. Learn more about this capital and our investment plan here: buff.ly/352FVEU #DigitalCustomerService

  

  March 21st 2022

  5 Retweets29 Likes

• Meet the “notebook for numbers” 📖

  Decipad is an interactive notebook that gives even non-technical users the power to do data modeling.

  Entrée Capital @EntreeCap

  🎉 Congrats to @decipad on its $5M seed round. The #nocode #startup is aiming to disrupt spreadsheets and @EntreeCap is proud to support them in their mission to change the future of #data. 💪📊 techcrunch.com/2022/03/03/dec…Decipad wants to help everyone do data modelling – TechCrunchDecipad, a no-code startup that’s aiming to disrupt spreadsheets with accessible tools that empower people to play around with numbers, has nabbed $5 million in seed funding. Put simply, it’s building an interactive notebook to help non-technical people do data modelling. “We are …techcrunch.com

  March 4th 2022

  6 Retweets12 Likes

Launches, events, and releases

• Hello, Twilio Flex (finally) 👋

  Developers building contact center applications can heave a collective sigh of relief. “Flex conversations” brings all Twilio chat channels under one umbrella.

  twilio @twilio

  Announcing Twilio Flex Conversations 💬 A single API for SMS, chat, and WhatsApp on the Flex platform will be rolling out to public beta at the end of this month. 🎉

  Frederic Lardinois @fredericl

  Twilio launches Flex Conversations, a unified chat API for contact centers https://t.co/P0yRspxRnL

  March 21st 2022

  1 Retweet10 Likes

• Notion databases… rebuilt for 2022 🆕

  Design changes, syncs with other databases, and quick filters are some of the new additions to Notion’s database view.

  Notion @NotionHQ

  Dive into the details of all the new database features here: Databases reimagined— what’s changed?In this guide we’ll break down what’s new with databases, and how you can make the most of them — on your own, or with a team.notion.so

  March 15th 2022

  14 Retweets163 Likes

Nerding out on PLG 🤓📚

The foundations of PLG & Marketing: Lessons from Notion 📚

Rachel Hepworth covers the foundational growth activities, scope, KPIs, hiring, team structures, challenges, segmentation, and more at one of the poster-children of product-led-growth: Notion.

Decibel @DecibelVC

Best practices from @rachelhepworth, Product and Growth Marketing Leader at @NotionHQ and ex Director of Growth Marketing at @SlackHQ. She covered: team structure, key metrics, main activities, approach to segmentation. #PLG #productledgrowth decibel.vc/content/notion…

March 23rd 2022

3 Retweets5 Likes

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