Meme led growth, NRR solves all problems, preaching to the choir, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
Subscribe to get this newsletter every week👇 Into the Twitterverse 🐦🌌
Meme-led growth is REAL! The hottest PLG companies of recent times have grown and thrived on memes - ClickUp, Zapier, Supabase… and Toplyne 😬 And inspiration can be found where one least expects it - here’s how LilNasX broke into a well-guarded music industry armed with nothing but talent and memes 💯 A 20-year-old college dropout used Twitter to get VIRAL
The result?
He ended up winning 6 GRAMMYS
All he used memes for marketing his music
Here is how he did it
🔎 The PLG hunt
Growth Stories 🚀What can SaaS and PLG learn from Clash of Clans? For this week’s growth story, we turn to mobile gaming and Supercell, and break down the product-led ethos at the core of their $5B (in lifetime revenue) offering: Clash of Clans. Fundraising, Venture Capital and Exits 🤑
Launches, events, and releases
Nerding out on PLG 🤓📚The foundations of PLG & Marketing: Lessons from Notion 📚 Rachel Hepworth covers the foundational growth activities, scope, KPIs, hiring, team structures, challenges, segmentation, and more at one of the poster-children of product-led-growth: Notion. Best practices from @rachelhepworth, Product and Growth Marketing Leader at @NotionHQ and ex Director of Growth Marketing at @SlackHQ. She covered: team structure, key metrics, main activities, approach to segmentation. #PLG #productledgrowth
decibel.vc/content/notion… Some housekeeping… Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy! Thanks again, and please tell a few friends if you feel like it. How did you like this week’s newsletter? If you liked this post from Top of the Lyne, why not share it? |
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Clash of Clan's elixir and gold - Product Led Growth
Tuesday, March 22, 2022
What SaaS Product-led companies can learn from Clash of Clans
Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...
Thursday, March 17, 2022
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
The trillion dollar question... ANSWERED! The Mount Rushmore of SEO, and more...
Thursday, March 10, 2022
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
PLG CRM: Curing symptoms, not diseases 🦠
Tuesday, March 8, 2022
If you think a "PLG CRM" is going to solve monetization woes, do we have some bad news for you.
Waitlists have a shelf life, why doesn't Java collect itself? Water, water everywhere, and more...
Thursday, March 3, 2022
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
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