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Nowadays, a great deal of emphasis is put on social media marketing to effectively promote your business. But don't forget to include tried-and-true email marketing in your marketing plan. Email marketing is one of the most effective marketing channels around. Here are eight practical tips to help you gain more subscribers, increase engagement, and ultimately make more money.

While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once commonplace. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses. Every year, there are more technological trends for entrepreneurs to keep an eye on. Business owners who stay ahead of the curve might even find new heights of marketing success. Here are 10 trends we believe small businesses should take advantage of in 2022.