Social Media Examiner - How to avoid FB watchbait penalty...

Wednesday is a day to help others celebrate life... especially this time of year. 🌼 Here are a few newsworthy items to help you on your way, Reader.

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In this edition:

Meta Tackles Watchbait With Penalties
The company says, “Videos that are considered watchbait may not be recommended to viewers and/or may receive limited ranking. And repeatedly posting watchbait may result in that Page’s overall distribution being reduced.” Read the article to find best practices for avoiding baity tactics.

Instagram Product Tags Rolling Out to All US Users
Per TechCrunch, “Prior to the expansion, only creators on Instagram could tag products from businesses in their posts. Now, all U.S. users will be able to tag products from businesses that are set up for Instagram Shopping.”

Better Marketing Requires Better Tools 🛠️
Discover the marketer-approved tools, apps, and software that we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business. (Sponsor)

LinkedIn Newsletters Launch for All Company Pages
The platform says the tool offers businesses “a new way to build communities around topics that matter most to your customers with recurring Articles from your Page that members can subscribe to.”

TikTok Search Ads
Per Social Media Today, “TikTok’s new search ads, tagged with a 'Sponsored' label, appear above the “others searched for” terms listing on the search results page, which generally means that they’ll appear within the first four results displayed.”

Improved Discoverability With YouTube Search Chips
Similar in function to suggestions at the bottom of Google SERPs, viewers can click on a Chip to see more relevant results. The feature is currently available only for Premium users on desktop.