Podnews - Growth in female podcast listening

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Nielsen report that there has been a significant growth in female podcast listening since the start of the pandemic. Host-read ads drive a brand recall rate of 71%, the research company says.
Meanwhile, Acast surveyed 1,000 podcast listeners in the US and the UK to discover that podcasts are providing a safe space for all women, and the brands who support them.
The average CPM in AdvertiseCast’s marketplace for March was $23.44, the company says; slightly up from February’s $23.36 and almost identical year-on-year.

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Headliner has launched Eddy: “Upload your audio, we transcribe it, then you edit it the same way you would a document - deleting a word or sentence deletes the underlying audio.” It’s free in beta.
Alban Brooke retells a story he’d heard at Podcast Movement last week about automated advertising for podcasts. Attributed to NPR (who deny they’ve ever done this), the system would turn on Facebook marketing when shows dip out of the Apple Podcasts charts: and turn it off when shows re-enter. Sounds a clever idea.
The Sports Podcast Awards took place, with the Sports Podcast of the Year going to CBS Sports’ Morning Kombat ▸.
Evo Terra has published his Podcast Hall of Fame acceptance speech.
Submissions open for the Rooster Teeth Digital Creators Program today (from 8am PT).
The Marketing Podcasts Network launched this week. The network has twenty-five different shows.
LISN, a new podcast playlist app that “leverages AI and user-generated podcast clips” has launched; the app creates playlists of podcast clips on topics you care about.
The Stitcher app now has dark mode.
Podnews’s ranker of companies and people we cover suggests in March that our gender split was 36%. Unsusprisingly, Podcast Movement was the highest company climber; and Kai Chuk the highest new entry in people.

Moves and hires

Steve Pratt is to leave Pacific Content and Rogers on April 30. He was a co-founder of Pacific Content, which was acquired three years ago by Rogers; he will be “taking some time to search for my next big adventure”.
Co-founder Chris Boyce has also left Pacific Content. He’ll be working for a family business, Mail Order Mystery, for a while.
Lowell Brillante is to become Executive Producer at WebMD, building their podcast slate. He moves from iHeartMedia.

Tips and Tricks

4 Techniques for Captivating Writing for fiction podcasts, from Mpumelelo Malumo. We’re told to find an obstacle, and accentuate the drama.

Podcast News - with Acast

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From Acast: Small Town Dicks ▸ launches season 10 today. Hosted by real-life twin detectives Dan and Dave — who remain anonymous — and actress Yeardley Smith, best known as the voice of Lisa Simpson, the series investigates the big-time crime happening in small towns across the US and beyond.

Podland ▸ this week has an interview with Chris Messina - inventor of the hashtag and host of the Techmeme Ride Home Experience. Sam and James also discuss the latest YouTube news.

Beat the Press ▸ - a popular media analysis program - has returned as a podcast after twenty-five years on TV. Hosted by Emily Rooney, it focuses on the media and how it reports the biggest stories of the day.

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