Product Habits - The highest-value startup tasks

A Better Goal-Setting System

You’d be hard-pressed to find a company that didn’t use OKRs or SMART goals. The challenge is they are confusing and often leave people feeling frustrated and micromanaged. There’s a better method called GEMs, which stands for Goals -> Experiments -> Measures. If you’re in charge of structuring goals at your company, this is worth trying. 

How a Scam Prevention Expert Got Scammed

Many of us assume that people who get scammed aren’t paying attention or thinking rationally. But scammers are getting more and more sophisticated. A scam prevention expert shares this detailed overview of how she fell for a scam. It’s a reminder of how much more critical tech security will be in the future.

What Happens When You Have Too Many Meetings

With the switch to hybrid and fully remote work, people are also experiencing a shift in their daily schedules. We're experiencing a triple-peak day, where workers are doing another burst of work for an hour or two after 9 pm. Have you adopted a triple-peak day?  

Inside the World's Greatest Design Organization

Apple has built arguably the best product development process in history. This is a detailed look inside how the company operates—from their Monday reviews and packaging room to their iterative design approach. Read more about it here.

How To Be a More Effective Internal Product Manager

Unlike classic front-end product managers, PMs who work on internal products must operate within the internal corporate environment and apply their skills differently. This guide walks through the function and value of the internal PM role and how it's different from archetypal product managers. 

Do Your Marketing Metrics Show the Full Picture?

Setting the right marketing metrics is critical. If they are too limited, you risk misleading or under-informing colleagues about the full impact of marketing. If you prioritize advanced attribution and campaign efficiency, it will pay dividends down the road. Here are some thoughts on what you should measure—and why. 

6 Overlooked LinkedIn Ad Techniques

It's easy for marketing campaigns to get lost in social media noise. Of course, LinkedIn is no exception, but the platform pays dividends if you know how to optimize your advertising on it. This is a helpful list of six overlooked LinkedIn ad techniques to leverage your marketing efforts on the platform.

Three Key Changes for SaaS Valuations

As marketing uncertainty grows, so do SaaS growth strategies. We've seen sky-high valuations over the past decade, but they will likely fall in the short-term, which may lead to down rounds. You can avoid this fate by focusing on runway and burn rates. If you're building a software product, make sure you read this.