Product Habits - The highest-value startup tasks

 Hiten's Pick 

A Better Goal-Setting System

You’d be hard-pressed to find a company that didn’t use OKRs or SMART goals. The challenge is they are confusing and often leave people feeling frustrated and micromanaged. There’s a better method called GEMs, which stands for Goals -> Experiments -> Measures. If you’re in charge of structuring goals at your company, this is worth trying

 Business 

How a Scam Prevention Expert Got Scammed

Many of us assume that people who get scammed aren’t paying attention or thinking rationally. But scammers are getting more and more sophisticated. A scam prevention expert shares this detailed overview of how she fell for a scam. It’s a reminder of how much more critical tech security will be in the future.

What Happens When You Have Too Many Meetings

With the switch to hybrid and fully remote work, people are also experiencing a shift in their daily schedules. We're experiencing a triple-peak day, where workers are doing another burst of work for an hour or two after 9 pm. Have you adopted a triple-peak day?  

 Product 

Inside the World's Greatest Design Organization

Apple has built arguably the best product development process in history. This is a detailed look inside how the company operates—from their Monday reviews and packaging room to their iterative design approach. Read more about it here.

How To Be a More Effective Internal Product Manager

Unlike classic front-end product managers, PMs who work on internal products must operate within the internal corporate environment and apply their skills differently. This guide walks through the function and value of the internal PM role and how it's different from archetypal product managers. 

 Marketing & Sales 

Do Your Marketing Metrics Show the Full Picture?

Setting the right marketing metrics is critical. If they are too limited, you risk misleading or under-informing colleagues about the full impact of marketing. If you prioritize advanced attribution and campaign efficiency, it will pay dividends down the road. Here are some thoughts on what you should measure—and why

6 Overlooked LinkedIn Ad Techniques

It's easy for marketing campaigns to get lost in social media noise. Of course, LinkedIn is no exception, but the platform pays dividends if you know how to optimize your advertising on it. This is a helpful list of six overlooked LinkedIn ad techniques to leverage your marketing efforts on the platform.

 Growth 
How Would You Grow My Newsletter?

Growing a newsletter audience is one of the most effective ways to market future products and services, but building a list takes time. If you write a newsletter and want to grow your audience more effectively, this thread of ideas is a must-read. Two of my favorite takeaways: Collaborate with other newsletter creators and get listed on directories.

Three Key Changes for SaaS Valuations

As marketing uncertainty grows, so do SaaS growth strategies. We've seen sky-high valuations over the past decade, but they will likely fall in the short-term, which may lead to down rounds. You can avoid this fate by focusing on runway and burn rates. If you're building a software product, make sure you read this.

 Management 
One of Shopify's Best Operating Principles

Brandon Chu, Shopify's VP of Product Acceleration, says that his favorite operating principle at the company is called "swinging the pendulum." It's a metaphor the organization uses to communicate when teams need to start optimizing for the other end of the spectrum. Here's how it works in practice.

When Did 7 Interviews Become Normal?

I stumbled on this Hacker News thread and thought the comments were interesting. The original post was about how the interview process for tech roles has ballooned over the years. It's not uncommon for people to have five to seven interviews before getting hired for a job. If you've ever wondered why an interview process takes so long these days, you'll enjoy this thread about when and how this shift occurred

 Insight of the Week 
The Highest-Value Startup Tasks

This tweet was one of my favorites from the past week. Greg Brockman said that it's vital at a startup to seek out activities that seem complicated, annoying, and unscalable. Why? Because the highest-value tasks are often hidden in them. No one initially noticed them because they appeared unappealing and inefficient on the surface. Do you agree? 



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