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8/13/2021
15 : 8
Aug. 13 - Pepsi docuseries supports Black-owned restaurants | Walmart names Publicis media AOR
Walmart hands US media duties to Publicis as it ramps up omnichannel focus; Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform; General Mills unlocks mobile rewards
8/10/2021
14 : 44
Aug. 10 - Cheez-It makes e-commerce play with DTC site | Reese's Puffs turns cereal boxes into AR synths
Reese's Puffs turns cereal boxes into AR synthesizers; Miller High Life delivers dive bars with patio set giveaway; WPP posts 19% growth as clients continue 'fundamental shift' toward
8/9/2021
15 : 4
Aug. 9 - Coca-Cola launches 'Best Coke Ever?' campaign | How Spotify's news feed could help brands
Spotify's What's New feed could generate repeat visits for brands; Kansas City Chiefs tap mobile marketplace to auction team merch; IHOP explores virtual brands, new loyalty program View online
8/6/2021
14 : 54
Aug. 6 - P&G's Tide confronts homelessness | Michelob Ultra turns Peyton Manning into tap handle
Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles; Marketers remain committed to NFTs through buzzy tech's booms and busts; American Eagle debuts digital clothing on
8/4/2021
15 : 4
Aug. 4 - Molson Coors evolves as drinking habits change | Mercedes, Amazon emphasize female empowerment in 'Cinderella' ads
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment; How agency holding groups could sustain newfound momentum in H2; Why Jack in the Box hosted a Comic-Con
8/3/2021
14 : 54
Aug. 3 - TikTok, Publicis team up to drive social commerce | Why Jack in the Box used Discord during Comic-Con
Why Jack in the Box hosted a Comic-Con afterparty on Discord; Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand; Nielsen bets on cookieless measurement in
8/2/2021
15 : 4
Aug. 2 - Where back-to-school marketers are pinning their hopes | Reebok sets up basketball courts with AR
Reebok's new AR tool helps basketball players set up their own courts; Facebook tightens ad targeting to protect privacy of young users; Walmart to sell its omnichannel capabilities to other
7/31/2021
18 : 4
Weekender: Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration
Signup | Forward Marketing Dive Weekender July 31, 2021 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Are you ready for what comes next? Join us for Experience
7/30/2021
15 : 4
July 30 - Pepsi goes experiential at theme park | Amazon ad sales surge amid marketing, content push
Amazon ad sales jump 87% as company emphasizes new marketing, content offerings; Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism; Nike, Patagonia, Walmart among
7/29/2021
14 : 54
July 29 - Coca-Cola auctions first NFTs | Facebook teases 'metaverse' reinvention
Facebook revenue rises 56%, but ad-targeting headwinds loom large; Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'; Athleta launches digital wellness platform '
7/28/2021
15 : 4
July 28 - Campbell's turns soup can labels into NFTs | Google ad revenue soars as retail bets pay off
Google ad revenue soars 69% as new bets in commerce, video pay off; Pizza Hut spins brand elements into 'Tastewear' capsule collection; Unusual Olympics put digital, mobile marketing tactics to
7/27/2021
14 : 44
July 27 - Olympics put digital, mobile tactics to the test | Popeyes calls truce to chicken sandwich wars
Popeyes calls truce to chicken sandwich wars with nugget launch campaign; McDonald's creates team to elevate diner experiences; Publicis, Omnicom, IPG post strong gains as agencies reap rewards of
7/26/2021
15 : 24
July 26 - Cheetos deploys finger-scanning tech | Boston Beer overestimated demand for hard seltzer
Boston Beer overestimated demand for hard seltzer as once-hot category shows signs of slowing; Chipotle, Ally jump in as Twitch expands sponsorship opportunities; Jones Soda turns labels into AR videos
7/24/2021
18 : 4
Weekender: TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Signup | Forward Marketing Dive Weekender July 24, 2021 | A roundup of this week's most read stories Quad BROUGHT TO YOU BY — Quad How To Get Creative Content Right Channel content demands never
7/23/2021
15 : 24
July 23 - Snap, Twitter revenue jump as new features attract interest | Gap Inc. streamlines loyalty across brands
Gap Inc. further streamlines loyalty across brands; TikTok cuts out the middleman with Spark Ads sponsorship tool; 4 trends impacting retail marketing strategies View online | Signup | Forward
7/22/2021
15 : 14
July 22 - Coca-Cola spurs 42% revenue jump in Q2 | NBCUniversal adopts ANA, 4A's ad identifier
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA; 4 trends impacting retail marketing strategies; NFTs remain technology in search of clear brand strategy.
7/21/2021
15 : 24
July 21 - Grey Goose spotlights sports icons in Roku series | Axe taps crypto craze with 'dogecan'
Axe taps into crypto craze with 'dogecan' giveaways; Chipotle's digital sales rose 10.5% during Q2; OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids; NFTs remain technology
7/20/2021
15 : 44
July 20 - Ben & Jerry's, Unilever butt heads over Israel | Toyota deepens esports push with Twitch competition
Toyota deepens commitment to esports with Twitch stream doubling as virtual race; Publicis goes all in on retail media with CitrusAd buy; Triller pivots to long-form videos, shoppable livestreams with
7/17/2021
18 : 4
Weekender: Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
Signup | Forward Marketing Dive Weekender July 17, 2021 | A roundup of this week's most read stories EY BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path
7/16/2021
15 : 24
July 16 - Taco Bell revives Nacho Fries with anime | I Can't Believe It's Not Butter satirizes perfume ads
Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad; Absolut helps drinkers express social boundaries with cheeky merch; Heinz calls on hot dog and