Messages
4/6/2021
15 : 14
April 6 - Budweiser helps fans scream atop a mountain | IPG opens direct line to TikTok creators
IPG teams with TikTok to deepen brand clients' access to creator culture; Neutrogena opens its first brand studio to create original content; Mobile app is home base as Angie's List rebrands to
4/5/2021
15 : 14
April 5 - CMOs depart Pizza Hut, Burger King parent | Airheads spoofs skip ad button
Airheads spoofs skip ad feature on digital video ads; Brand marketer Fernando Machado departs Burger King parent for Activision; With $155M in fresh capital, Harry's looks to add more brands;
4/1/2021
15 : 4
April 1 - Tide taps Ice-T, Steve Austin as 'cold callers' | White Claw's first global campaign focuses on fans
White Claw, a brand built on social buzz, focuses on fans in first global campaign; Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts; White Castle cooks up
3/31/2021
15 : 4
March 31 - Volkswagen's rebrand hoax could undermine EV ambitions | Spotify acquisition bets on live audio
Spotify acquires Betty Labs in bet on live audio app Locker Room; Kraft Mayo offers kits to help overcome 'mayophobia'; How Vita Coco turns social listening into TikTok fandom; Uber expands OOH
3/31/2021
2 : 34
March 30 - Volkswagen rebrands as Voltswagen for EV push | Chipotle gives away $100K in bitcoin
Chipotle gives away $100K in bitcoin for National Burrito Day; P&G amps up opportunities for Black creators across advertising, film and TV; Budweiser pitches pop-up stadium experiences for
3/27/2021
16 : 4
Weekender: Lexus takes musicians for a spin in sedan with built-in record player
Signup | Forward Marketing Dive Weekender March 27, 2021 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — Impact Want to know a secret? Paid search has been overtaken as
3/26/2021
14 : 54
March 26 - Burger King turns NBA 2K21 trick shots into free food | Tostitos taps celebs, Snapchat AR
Tostitos spices up celeb-backed effort with Snapchat AR lens; Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins; Häagen-Dazs works to boost diversity among creators with
3/25/2021
15 : 24
March 25 - Busch hosts farm weddings | Ikea rolls marketing, design into chief creative officer job
Ikea assembles chief creative officer role as marketing, product development needs converge; Study: Brand activism sways buying behavior, brand impression for 58% of consumers; Peeps returns for Easter
3/24/2021
14 : 44
March 24 - Yum Brands buys conversational commerce company | Dove pays brands to diversify their ads
Dove offers to pay other brands to diversify their ads; P&G's SK-II opens film studio to elevate purpose-driven marketing; Anthropologie unveils first digital-only catalog on Pinterest; Brands
3/23/2021
15 : 4
March 23 - Brands step up M&A around data, e-commerce | Lexus taps DJs with built-in record player debut
Lexus takes musicians for a spin in sedan with built-in record player; Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users; Roku launches branded content studio
3/22/2021
15 : 14
March 22 - What Nike's latest deal means for data-driven marketing | Krispy Kreme incentivizes vaccinations
Krispy Kreme serves sweet incentive for vaccinated customers; Acura targets Hispanic moms as car market tries for rebound; Snapchat expands TikTok clone as camera app tees up video ad growth; Digital
3/20/2021
16 : 14
Weekender: Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Signup | Forward Marketing Dive Weekender March 20, 2021 | A roundup of this week's most read stories MarketingProfs BROUGHT TO YOU BY — MarketingProfs Meaningful Virtual Event Experiences What
3/19/2021
15 : 24
March 19 - Pepsi turns ads into dating profiles for mango cola | Amazon snaps up NFL's Thursday Night Football
NFL sets sights on streaming future, passes Thursday Night Football to Amazon; Whole Foods pairs with meditation app Headspace on IGTV series; Buffalo Wild Wings welcomes back March Madness with TikTok
3/18/2021
15 : 4
March 18 - Michelob Ultra offers free bitcoin | P&G's Charmin jumps on NFT trend
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments; Charmin jumps on NFT trend with toilet paper artwork auction; Mercedes revs up short film to showcase '
3/17/2021
15 : 4
March 17 - Porsche film touts electric car, stars Keanu Reeves | Avoiding 'clout-chasing' in influencer marketing
How to avoid 'clout-chasing' accusations in influencer marketing; White Castle teams with Coke on AR-powered collector's cups; Coors Light lets consumers swap quarantine clutter for beer in
3/16/2021
15 : 14
March 16 - How restaurants are marketing virtual brands | AB InBev backs talk show on free streamer
Anheuser-Busch backs sports talk show on free video streamer Ficto; Study: Ad overload could pose steeper risk to brands than messages near inappropriate content; Alka-Seltzer turns tablets into
3/15/2021
15 : 14
March 15 - Pizza Hut turns boxes into AR Pac-Man | Budweiser asks rivals to join 'green' St. Patty's Day push
Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability; Clip or click? How the pandemic has changed the print vs. digital coupon debate; Stella Artois debuts
3/13/2021
16 : 14
Weekender: PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell
Signup | Forward Marketing Dive Weekender March 13, 2021 | A roundup of this week's most read stories Vibes BROUGHT TO YOU BY — Vibes Report: The Power of Mobile for Loyalty From tangible loyalty
3/13/2021
10 : 24
March 11 - Lexus test drives wellness road trips | ANA helps brands keep D&I promises
How the ANA is helping the ad industry deliver on diversity and inclusion pledges; Mashable launches shoppable virtual home featuring Walmart products; Reddit teams with Omnicom in bid to lure more
3/13/2021
10 : 13
March 12 - Sam Adams times non-alcoholic push to March Madness | M&Ms's leads CPGs on DTC strategy
M&M's leads CPG brands on DTC strategy as more shopper dollars shift online; Campaign Trail: Billie extends its disruptive ethos to challenge tired ideas of womanhood; HBO Max touts streaming