The Rubesletter

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10/12/2022
15 : 24

"Vxion is not a sex cult. It’s a results cult."

Lonnie Dama explains why he's "proud of running a cult" and explains how it delivers wellness to real estate agents who used to be performers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
10/5/2022
18 : 34

Bowie, Bros, and the desire for mainstream success

"Bros" bombed badly at the box office and Billy Eichner is belatedly blaming backwards breeders for the debacle. But maybe Bowie's bohemian backbone provides a blueprint for hitting it
9/28/2022
16 : 14

The antidote to garbage language

We're drowning in words devoid of meaning; the kind of language Nietzsche described as “coins which have lost their pictures and now matter only as metal, no longer as coins.” But what's the
9/21/2022
14 : 24

This newsletter will rock you

Music musings about Jeff Buckley, Led Zep, Bob Dylan, Neil Young, Depeche Mode, Gene Clark, Fleetwood Mac, John Lennon, Fred Armisen, Iggy, Aimee Mann, & more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
9/13/2022
22 : 34

Meet the wellness guru who's worked with Kanye West and Vladimir Putin

Lonnie Dama, Business Shaman, sits down for an exclusive Q&A and explains silenciesta, climate justice acupuncture, plant-based NFTs, and trickle down spirituality. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
9/7/2022
16 : 24

Here’s what’s wrong with how progressives speak

The way words sound matter. And the shorter, the better. So why are moral crusaders always forcing us to talk unnaturally? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/30/2022
22 : 14

12 self-help lessons for cynics

Wise life philosophy tips inspired by Michael Lewis, Krista Tippett, Alain de Botton, George Saunders, Robert Wright, Mike Judge, Neil Postman, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/23/2022
22 : 24

Burning Man's back! Here are 9 perfect playa looks.

It's time to hit the playa. Here's some Black Rock wardrobe inspiration courtesy of MC Hammer, Nosferatu, Joey from Friends, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/16/2022
20 : 24

America's divorce settlement: Who gets what?

Civil war? Nah. Let's just be like Gwyneth and do the "conscious uncoupling" thing. Here's my proposal for how America should split everything up. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/9/2022
20 : 54

How you lead your life is a piece of art so really everybody’s an artist

Thoughts on being an artist, the ways imperfection embodies beauty, algorithm slavery, the value of writing partners, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/3/2022
18 : 54

Pay it backward 🔙✊

Rick Rubin with Johnny Cash. François Truffaut with Alfred Hitchcock. Quentin Travolta with John Travolta. An examination of the artistic version of paying respect to your elders. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/27/2022
14 : 14

My Instagram Reel just went viral (1.3M views). Here's why that sucks.

"You get into comedy to make people laugh. Yet online, a successful joke is one that makes people fight." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/19/2022
14 : 24

Everything is bad everywhere all at once. How is that even possible? 🤔

On the economy, kitchen appliances, The Bear, hero pvssy, Change.org petitions, sex workers, and lots more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/12/2022
22 : 44

Land acknowledgements are performative bullsh*t

You can steal something or not steal it; but don't steal it and then walk around announcing that you stole it like that somehow makes it all better. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/5/2022
19 : 4

Best Rubesletters of 2022 so far

On therapy, online dating, wabi sabi, abortion, George Carlin, art, psychedelics, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/28/2022
15 : 24

The six best curmudgeons to follow on Instagram 😤

Get a respite from all the enthusiasm and “inspiration” that dominates the 'Gram. Viva crustiness! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/21/2022
20 : 34

I live next to the largest mass grave in America – and it's delightful

Inside: Quick quips, a rant about Elon, a photo essay/deep dive on the largest mass grave in America (also my neighborhood park), and interesting quotes on entrepreneurship, strangers, and Buddhism. ‌
6/17/2022
2 : 19

Wabi Sabi is rock 'n roll 👘🤘

The mistakes are the interesting parts. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/7/2022
21 : 34

The magic of "I appreciate you" 🪄

People are desperately craving something you can give them for free. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
5/31/2022
17 : 34

15 more lessons on creating like George Carlin

Part 2: Challenge everything. Reinvent yourself. Look closely at language. Pay attention to rhythm. Embrace aging. And more! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌